Our UAB logo consists of two parts. The monogram, what we most often think of as the logo, is the block-shaped type treatment of the letters UAB. (It may be green, black, or white. See Colors.) This appears by itself or with a wordmark. The wordmark is the name of the university or one of it components in a prescribed type style and relationship to the monogram. Levels of branding are used to communicate the identity of the university and its many components. In some cases, the name of UAB component that is most easily understood by the public and that best conveys the totality of the university will be used in place of the official name (such as UAB School of Medicine rather than UAB University of Alabama School of Medicine). The UAB monogram and wordmarks cannot be used in conjunction with any other logos. When words are in association with the UAB monogram so as to be possibly construed as being part of the logo, those words must be in the wordmark configuration.

Use of the UAB logo in conjunction with the logos or marks of other organizations (including corporate sponsors and government entities) in any publication, advertisement, or other external communication material should be reviewed by the UAB Office of Public Relations and Marketing.

(Logos on this page are for demonstration purposes only. Logos for reproduction are available from UAB Creative and Marketing Group, 934-5310.)

The UAB Primary Logo

Level I: The Standard UAB Logo
The University of Alabama at Birmingham logo incorporates two graphic elements, the UAB monogram and “The University of Alabama at Birmingham” as the wordmark.

horizontal signature

1. The UAB logo must be the dominant element of any communication for the university.
2. The preferred use of the UAB logo is in full signature format.
3. The logo should be surrounded on all sides by clear space. The clear space should be no less than one-half the height of the UAB monogram. Do not print graphics, rules, typography or other elements in this area.
4. The wordmark should always appear as Helvetica Neue LT Standard Light Extended All Caps.
5. It is preferable that the logo appear as two-color: Monogram PMS 3425 Forest Green and the Wordmark in black. Other color variations include: one color black, one color green or white (reversed).

1. The wordmark should always appear as Helvetica Neue LT Standard Light Extended All Caps.
2. The unit subordinate should always appear as Helvetica Neue LT Standard Light Oblique upper lower case proportionally set at 70% the UAB logo.
3. Departments, units, or specific programs should be listed under the unit subordinate in the same font and configuration.

Level III: The Monogram + Unit
University monogram with unit wordmark.

1. Reserved for use for schools, foundations, centers, facility, UAB Medicine or as primary logo on official website pages in the top left of the page.
2. For web, the green hexidecimal value, #1E6B52, is always used.
3. A unit or department subordinate can be applied and should always appear as Helvetica Neue LT Standard Light Oblique upper lower case proportionally set at 70% the UAB logo.
4. The University of Alabama at Birmingham can also be set as descriptive line under the main wordmark.