To send a clear, strong, professional message to our diverse audiences, advertising for UAB should promote a consistent image.

• The UAB logo and wordmark must be conspicuously placed in the ad, preferably at the bottom. Typeface and color (if used) should also be consistent with approved guidelines.

• All text should follow UAB writing style guidelines.

• Specific versions of the equal opportunity policy and sexual harassment statements must be included in all advertising produced for UAB employees and students (see "EEO statement" in the Writing Style Standards section of this style guide).

• UAB Creative and Marketing Group (934-5310) can review your advertising to ensure it follows official guidelines and to check for consistent image quality. All advertising (except clinical trial and employment ads) intended for external audiences should reviewed by UAB Creative and Marketing Group before printing (advertising intended for patients should be reviewed by UAB Health System Marketing).

• In-house production ensures that your ads maintain UAB's graphic identity and style. For more information, call UAB Creative and Marketing Group (934-5310).