Denise Jeffries is Senior Vice President Enterprise Data Services at Regions Financial Corporation and has the accountability for the design, development, transformation, consistency of data, and support of BBVA Compass’ data warehouses and data marts and the Business Intelligence reporting on them. This includes the development of metadata, data transformation into the warehouse and Informational data marts, providing guidance and support for analysis/reporting for all Lines of Business (LOB). The Director and her team work to identify and maximize opportunities for using data warehouse systems to improve the development and delivery of business information. A primary responsibility is to promote the strategic use of information and provide the standardized methods and tools to enable effective use the information. Denise provides leadership, vision, and direction for data warehouse/data mart systems and for the support and use of Business Intelligence applications.
Denise is a proponent for data warehousing and business intelligence technologies. She is a contributing member of TechBirmingham and is actively involved in the University of Alabama, Birmingham (UAB) IEEE Alumni group and the UAB Information Engineering School. She holds a Masters in Information Engineering from UAB, Masters certifications from The Data Warehousing Institute, The Data Management Association and the Institute for Certification of Computing Professionals, as well as a Six Sigma Green Belt from the University of Michigan Management School, and is CMMI v1.1 certified through Carnegie Mellon University.