Welcome to UAB Social Media! Social media channels can be powerful platforms to share our story in authentic and compelling ways. University Relations manages all top level social media platforms for the university. Additionally, University Relations provides oversight, training and resources for all officially recognized UAB social media accounts and managers. We encourage UAB units to take ownership and management of channels that represent their department's interest while observing best practices and official UAB guidelines.

If you have questions after navigating content, feel free to contact us at This email address is being protected from spambots. You need JavaScript enabled to view it..

Getting Started

Getting Started

With the evolving nature of social media, the key to success is staying consistent and keeping up with trends. Prior to creating a social account, we recommend you set a content strategy, define goals, and identify the right channels for your audience and message.

Social Media Channels

Social Media Channels

To be effective on social media, you will need to tailor your message to fit each platform. We've provided the types of content that work best on each channel and tips for making sure your content is seen and shared.

Best Practices

Best Practices

This page is for anyone who runs a social media account on campus or is interested in creating one for their department or organization. You'll find guidelines, things to keep in mind, best practices for students helping run social, and ideas to kickstart your content strategy.

Feedback/Need Help?

Can't find what you need? Do you have suggestions for items to add to our brand and communications toolkit? Email marketing@uab.edu, and we'll connect you with the right University Relations team member.

UAB is an Equal Opportunity/Affirmative Action Employer committed to fostering a diverse, equitable and family-friendly environment in which all faculty and staff can excel and achieve work/life balance irrespective of race, national origin, age, genetic or family medical history, gender, faith, gender identity and expression as well as sexual orientation. UAB also encourages applications from individuals with disabilities and veterans.