Putting the UAB logo on your print and electronic communications connects you to the reputation of UAB, its schools, and departments. It’s also required by UAB.

There are several approved logos — including special logos for certain units around campus — and we can help you get the right version for your site, publication, or collateral.

These guidelines ensure UAB logos are used appropriately:

  • The UAB logo must be the dominant element of any communication for the university, research initiatives, and community-based services. The full university name must appear whenever possible.
  • The logo should be surrounded on all sides by clear space, no less than one-half the height of the UAB monogram. Do not print graphics, rules, typography, or other elements in this area.
  • It is preferred that the logo appear in two colors: the monogram in PMS 3425 Forest Green and the wordmark and tagline in black. Other variations include one-color black, green, or white (reversed).

Use of the UAB logo in conjunction with the logos or marks of other organizations (including corporate sponsors and government entities) in any publication, advertisement, or other external communication must be reviewed by University Relations.

Logo White Space

The importance of clear space around brand elements and throughout all layouts cannot be overstated. It adds confidence and clarity to the visual messaging. The more space, the better. These visuals are used to define minimums.

Spacing for Logo

The logo should be surrounded on all sides by clear space, no less than one-half the height of the UAB monogram. Do not print graphics, rules, typography, or other elements in this area.

spacing wordmark

Spacing for Monogram

For the mark, the minimum clear space allowance should be equal to half of the mark itself. Repeat the scale of the mark around it, regardless of the scale per circumstance.

spacing monogram

Minimum Size

For readability, scale needs close attention.

Master Logo

The logo should never be reduced below 90 pixels wide.

master logo width

Monogram

The mark can be reduced to favicon size (16px by 16px). In print and other uses, the size should not be reduced below 1/2 inch.

monogram width

Inappropriate Usage

Stretch to Fill Space

logo compressed

Rotate the Mark

logo tilted

Change the Orientation of the Mark

logo misaligned

Change the Color of the Mark

logo multicolored

Outline the Logotype

logo outlined

Add "Fun" Layer Effects

logo with dropshadow
Core Logos/Marks

Core Logos/Marks

The core UAB logo is the monogram + wordmark.

Unit Logos

Unit Logos

A lockup combines the UAB logo and a school/unit identifier in a single graphic image. These lockups are reserved for specific School/College/Central Units.

Academic Department & Program Identity

Academic Department & Program Identity

New standards have been developed for identifying departments and programs in print, on the web, and in merchandise.

Athletics Logos

Athletics Logos

Blaze and Blazer logos are registered trademarks and are reserved for use by the UAB Athletic Department.

UAB Medicine Logos

UAB Medicine Logos

UAB Medicine is the name and primary brand for the clinical facilities and services provided (hospital, clinics, patient care) by UAB.

Feedback/Need Help?

Can't find what you need? Do you have suggestions for items to add to our brand and communications toolkit? Email marketing@uab.edu, and we'll connect you with the right University Relations team member.

UAB is an Equal Opportunity/Affirmative Action Employer committed to fostering a diverse, equitable and family-friendly environment in which all faculty and staff can excel and achieve work/life balance irrespective of race, national origin, age, genetic or family medical history, gender, faith, gender identity and expression as well as sexual orientation. UAB also encourages applications from individuals with disabilities and veterans.