Bob Shepard

Bob Shepard

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Public Relations Manager, Health and Medicine

bshep@uab.edu • (205) 934-8934

Leads external communications in healthcare, biomedical research and for UAB's six professional schools; Dentistry, Health Professions, Medicine, Nursing, Optometry and Public Health. Shepard and his team proactively tell the story of UAB health and medicine, including patient stories, innovative research and new therapies, through original content and extensive collaborations with local, national and international media. The team works reactively to ensure appropriate experts are connected with media within their deadline.

Specific beats include: Civitan International Research Center; Center for Clinical and Translational Science; Department of Emergency Medicine; Health System Administration; School of Medicine; Administration; Student News; Education; Department of Neurology; Department of Neurosurgery; Department of Orthopedic Surgery; Reynolds Historical Library; Alabama Museum of the Health Sciences; Lister Hill Library; Acute Care Surgery, Department of Radiation Oncology, Precision Medicine; Informatics Institute 

The University of Alabama System approves plan to move forward with replacing Cooper Green’s current facility with a state-of-the-art medical clinic.
The study, an exception from informed consent trial, will compare whole blood to blood components in the treatment of traumatic injuries.
UAB is participating in a multi-center clinical trial that will dig deeper into the connection between hypertension and salt intake.
UAB Medicine and alliance-partner Ascension St. Vincent’s are the only two Alabama health care organizations honored with inclusion on the Top 100 Consumer Loyalty list.
Hockey is a fast moving game played on an unyielding surface. That is a recipe for injury.
The new technique to predict seizure clusters could, if confirmed, have a profound impact on patients with drug-resistant epilepsy who are prone to seizure clusters. 
Social media has been a useful tool to inform a community about research studies that are exempt from informed consent protocols.
The study seeks to determine whether prothrombin complex concentrate, a blood-clotting agent, could help save the lives of patients at risk for severe bleeding after injury.
Emergency department workers were the first line of defense against COVID, but their risk of infection was higher when they were not at work in their hospitals.
An internal decapitation is rare but not unheard of, and it takes a team to help a patient recover.
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