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Bob Shepard

Bob Shepard

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Public Relations Manager, Health and Medicine

bshep@uab.edu • (205) 934-8934

Leads external communications in healthcare, biomedical research and for UAB's six professional schools; Dentistry, Health Professions, Medicine, Nursing, Optometry and Public Health. Shepard and his team proactively tell the story of UAB health and medicine, including patient stories, innovative research and new therapies, through original content and extensive collaborations with local, national and international media. The team works reactively to ensure appropriate experts are connected with media within their deadline.

Specific beats include: Civitan International Research Center; Center for Clinical and Translational Science; Department of Emergency Medicine; Health System Administration; School of Medicine; Administration; Student News; Education; Department of Neurology; Department of Neurosurgery; Department of Orthopedic Surgery; Reynolds Historical Library; Alabama Museum of the Health Sciences; Lister Hill Library; Acute Care Surgery, Department of Radiation Oncology, Precision Medicine; Informatics Institute 

UAB Medicine asks patients to join “innovation challenge”

The collective intelligence gathered through Crowdicity will help UAB Medicine leadership and staff design solutions that help improve the patient experience.
The collective intelligence gathered through Crowdicity will help UAB Medicine leadership and staff design solutions that help improve the patient experience.

Using translational pharmacogenomics to boost race-conscious medicine

Pharmacogenomics has become a valuable tool for optimizing treatments and is poised to play an increasing role in clinical care.

Pharmacogenomics has become a valuable tool for optimizing treatments and is poised to play an increasing role in clinical care.

Statewide Moment of Silence honors 12,000 lost to COVID-19

The death toll from COVID-19 in Alabama has topped 12,000, with more than 640,000 deaths nationwide.
The death toll from COVID-19 in Alabama has topped 12,000, with more than 640,000 deaths nationwide.

Statewide Moment of Silence to honor 12,000 lost to COVID-19

The death toll from COVID-19 in Alabama has topped 12,000, with more than 640,000 deaths nationwide.

The death toll from COVID-19 in Alabama has topped 12,000, with more than 640,000 deaths nationwide.

UAB presents second panel discussion on COVID-19 for the public

The second in a series of panel discussions will provide up-to-date information on COVID-19 from UAB experts.
The second in a series of panel discussions will provide up-to-date information on COVID-19 from UAB experts.

UAB study, among others, shows masks are effective in preventing spread of COVID-19

Studies conducted in America and around the world definitively show that masks are an effective tool in reducing the rate of injection of COVID-19.

Studies conducted in America and around the world definitively show that masks are an effective tool in reducing the rate of injection of COVID-19.

UAB Health System requires COVID-19 vaccines for UAB Health System employees

UAB Health System requires COVID-19 vaccines for UAB Health System employees
To stop the spread of the highly contagious Delta variant and protect patients and each other, UAB Health System requires employees and people working in its hospital and clinics to be vaccinated against COVID-19.

UAB adds personalized touch to cancer treatment with adaptive radiation

Adaptive radiation therapy allows for more precise treatment by fine-tuning the treatment regimen based on up-to-date imaging.
Adaptive radiation therapy allows for more precise treatment by fine-tuning the treatment regimen based on up-to-date imaging.

UAB RACE21 students teach lab techniques to ninth graders in central Alabama

UAB RACE21 students teach lab techniques to ninth graders in central Alabama
UAB students in the Honors College are equipping the next generation of scientists with cancer biology knowledge through hands-on experiments and interactive projects, helping to spread cancer awareness in Birmingham and surrounding communities.

UAB takes medical simulation training on the road

Simulation training is proving to be very valuable in healthcare, especially for smaller facilities.

Simulation training is proving to be very valuable in health care, especially for smaller facilities.

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