UAB Medicine and the UAB School of Health Professions recently partnered with Newswise, a company that distributes news and information to thousands of journalists, to create a comprehensive site for obesity news and experts – the Obesity News Source.
Leaders in obesity research and clinical care will provide scientific insight, consumer wellness information and expert spokespersons for the media, creating a site that contains the most up-to-date information directly from the source. The Obesity News Source will also be accompanied by a weekly Obesity Wire with the latest obesity news content delivered via email.
This is the first collaboration between an academic institution or health care system and Newswise; the National Cancer Institute sponsors a similar cancer newswire and channel. Reporters, communicators and the public may subscribe to the Obesity Wire here.
“Journalists are essential to providing information to the public that helps people improve their lives, and Newswise has proven to be an important resource for reporters,” says Clinton Colmenares, senior director for Communications in the School of Medicine. “The Obesity News Source enables UAB to be positioned as a leader in research and patient care in all the areas affected by obesity, including endocrinology, diabetes research, nutrition, cancer, health care policy, wellness and exercise medicine. This is a unique opportunity to highlight experts from across UAB to a very large, but targeted audience.”
“Our goal for the Obesity News Source is to create a resource with access to the latest research news and learning from the top experts in the field,” says Newswise CEO Jessica Johnson. “We want to make information easily available and useful to a wide audience because of the importance of obesity as a pressing health issue. Thanks to all of the Newswise member institutions contributing news on this topic, readers and reporters will find a lot of value in the content collected here. We are thankful that the University of Alabama at Birmingham could make this possible.”
Tuesday, 17 September 2013 16:02
UAB, Newswise launch Obesity News Source
Written by SOM News