The Communications team leads strategic communications efforts for the school, particularly those relating to the Dean’s Office, Admissions, Advancement, Medical Education, and more. We also work closely with University Relations and the Health System Marketing Team to generate coordinated, unified messaging across our academic medical center. Our team maintains the Heersink School of Medicine website, produces the weekly newsletter, and manages the school's social media presence on Facebook, Twitter, Instagram, and LinkedIn. We also create a variety of publications such as UAB Medicine Magazine and the school’s Annual Report. You can learn more about our individual services below, and we look forward to assisting you with your needs.

Communications Requests

Heersink Publicity Request

The Heersink communications team promotes news from across the school. The team will help guide which channel your news and announcement is most appropriately suited, including the weekly Heersink School of Medicine newsletter and social media channels such as Facebook, Twitter, LinkedIn, and Instagram.

Story: fully developed stories or ideas for potential stories about individuals, teams, or units. These may include stories about awards, honors, service, teaching, research, diversity and inclusion, community work, volunteerism, discoveries, and patient care.

Announcements: key messages that pertain to at least one core group within the school: faculty, trainees, students, and/or staff. These may include grant and funding opportunities, call for award nominations, compliance news, facilities updates, and more.

Events: relevant events that pertain to at least one core group within the school. These may include one-time seminars, symposia, employee events, and more.

Submit request

Web Requests

Our team works closely with UAB Web Operations and Web Communications. We set the look and feel across all sites, provide technical support, and provide recommendations and best practices for your site projects and updates.

Submit support request


Web Edits:
 we only make content edits to the select sites. If you have an edit request for a site not supported by our team, email us and we'll connect you with their site manager.

Submit edit request

Advancement Requests

We work closely with School of Medicine Advancement to produce materials for donor and alumni relations. These include items such as proposals, brochures, invitations, save the dates, posters, etc. Some of the larger proposals require several rounds of drafting and editing, so we ask that you please submit these requests as far in advance as possible. We are aware that many advancement requests are "last-minute" and will always do our best to accommodate these as our capacity allows.

Submit request

Branding Requests

With the introduction of our new school name, all department's marketing and promotional efforts (internal or external) using the name or logo of the Heersink School of Medicine are now required to be submitted for approval before submitting to the UAB marketing approval process.

 Marketing and promotional efforts include but are not limited to:

  • Apparel, merchandise and promotional items
  • Ads (print, TV, radio, billboard, and social)
  • Large-format printing (posters, banners, elevator wraps, graphic displays)
  • Brochures, booklets, pamphlets
  • Publications (magazine, annual report)
  • Promotional videos
  • Sponsorships
  • Signage

Submit branding approval request


Branding support: if you have questions about branding or have a special branding scenario that you need help with and isn't covered in the Heersink brand resources toolkit or on the UAB toolkit, submit a request and we'll be happy to assist you.

Submit branding support request

Need help with something else?

If you need help with something not listed here, email somcomm@uab.edu, and we'll be in touch.

Our Team

Reporters and journalists should contact Media Relations at 205-934-3884 or after hours at 205-934-3411.

Paige Dorman
Executive Director, Communications 
paiged@uab.edu
Cell: 205-209-1985

Mary Ashley Canevaro
Communications Manager 
mcanevaro@uab.edu

Kendra Carter
Communications Director
kendrakc@uab.edu
Cell: 205-354-8541

Tyler Furgerson
Assistant Director of Creative Services
tylerf@uab.edu
Cell: 205-407-0983

Kate Green
Graphic Designer
ksgreen@uab.edu

Emily Johns
Communications Coordinator
erliming@uab.edu

Jane Longshore
Managing Editor
jlongshore@uab.edu

Jessica Martindale
Communications Director
jmartindale@uab.edu
Cell: 205-746-4926

Joy Samarah
Web Content Coordinator
jsamarah@uab.edu 


For any SOM department-specific communications needs, please contact the appropriate Communicator found in this list.