The Communications team leads strategic communications efforts for the school, particularly those relating to the Dean’s Office, Admissions, Medical Education, and more. We also work closely with the UAB Office of Marketing and Communications and the Health System Marketing Team to generate coordinated, unified messaging across our academic medical center. Our team maintains the Heersink School of Medicine website, produces the weekly newsletter, and manages the school's social media presence on Facebook, X, Instagram, and LinkedIn. We also create a variety of publications such as UAB Medicine Magazine and the school’s Annual Report. You can learn more about our individual services below, and we look forward to assisting you with your needs.

Publicity

The Heersink communications team promotes news from across the school. The team will help guide which channel your news and announcement is most appropriately suited, including the weekly Heersink School of Medicine newsletter and social media channels such as Facebook, Twitter, LinkedIn, and Instagram.

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Web

Our team works closely with UAB Web Operations. We set the look and feel across all sites, provide technical support, and provide recommendations and best practices for your site projects and updates. Additionally, we managed web edits for select client sites. If you have an edit request for a site not supported by our team, email us and we'll connect you to the site manager. 

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Branding

The UAB Medicine brand unifies our medical education, research, and clinical care efforts under a single visual identity, and it encompasses the UAB Heersink School of Medicine along with its departments, divisions, centers, institutes, and programs.

When applying the brand, ensure that all guidelines are followed and all marketing and promotional efforts are submitted through the UAB marketing approval process for review and approval. If you have questions or encounter special branding scenarios not addressed in the guidelines, please submit a support request.

Team Leadership

For any unit-specific communications needs, please contact the appropriate unit communicator. Reporters and journalists should contact Media Relations at 205-934-3884 or after hours at 205-934-3411.