Our brand also includes the emotional connection people make with us. Fostering that means presenting content that appeals to your audience and associates your unit with the quality work done by UAB.

Marketing Campaign

Marketing Campaign

In August 2018 UAB launched a new marketing campaign “UAB. Powered by will.” This campaign highlights UAB research, innovation and entrepreneurship at the frontiers of the sciences and medicine, technology, education, business, the arts and humanities and other fields..

Marketing Approval Process

Marketing Approval Process

Per the UA System requirement, University Relations must approve all marketing and advertising efforts via the Marketing Approval Form. If you have questions email This email address is being protected from spambots. You need JavaScript enabled to view it..

Marketing Guidelines

Marketing Guidelines

To send a clear, strong, professional message, advertising for UAB should promote a consistent image. University Relations must review your advertising to ensure it follows official guidelines and to check for consistent image quality.

Email Marketing

Email Marketing

From basic newsletters to prospective student campaigns, departments can design, build, and manage data-driven emails with Salesforce Marketing Cloud.

Feedback/Need Help?

Can't find what you need? Do you have suggestions for items to add to our brand and communications toolkit? Email marketing@uab.edu, and we'll connect you with the right University Relations team member.

UAB is an Equal Opportunity/Affirmative Action Employer committed to fostering a diverse, equitable and family-friendly environment in which all faculty and staff can excel and achieve work/life balance irrespective of race, national origin, age, genetic or family medical history, gender, faith, gender identity and expression as well as sexual orientation. UAB also encourages applications from individuals with disabilities and veterans.