UAB has a vision to be one of the leading universities of the 21st century. To reach that goal, President Watts has charged University Relations with developing a national brand for UAB.

A shared brand unifies, simplifies, and defines us. But it's more than a logo or website. Our brand is our reputation: It explains who we are and why we matter to students, employees, and the communities that support and rely on us.

Brand standards, applied in a consistent and thoughtful manner in all internal and external communications at UAB, raise the visibility of all university entities and help UAB attract students, faculty, donors, partners, and advocates.

Feedback/Need Help?

Can't find what you need? Do you have suggestions for items to add to our brand and communications toolkit? Email, and we'll connect you with the right University Relations team member.

UAB is an Equal Opportunity/Affirmative Action Employer committed to fostering a diverse, equitable and family-friendly environment in which all faculty and staff can excel and achieve work/life balance irrespective of race, national origin, age, genetic or family medical history, gender, faith, gender identity and expression as well as sexual orientation. UAB also encourages applications from individuals with disabilities and veterans.