Displaying items by tag: collat faculty research

UAB continues to lead the way in the evolving field of social entrepreneurship: Patrick J. Murphy, Ph.D., has been recognized as one of the field’s top scholars.
A new study examines how South Korea’s social marketing strategies reduced the country’s spread of COVID-19.
Two Collat School of Business marketing professors support the formation of integrative teams of marketing and sales professionals to facilitate cooperation and meaningful communication, and to mitigate workplace conflict.
Researchers developed a workplace bullying model through qualitative research to help identify critical issues and bring awareness to the seriousness of the issue.
Innovation is widely regarded as one of the most important sources of sustainable competitive advantage in an increasingly changing environment.
The National Society of Accountants for Cooperatives awarded Frank Messina, DBA, with the Silver Bowl, a lifetime achievement award.
A UAB researcher has discovered how customer base characteristics affect salesperson hunting and farming performance efforts.
Conflict between friends in the workplace could impact productivity, according to a business study.
Retailers should tailor marketing campaigns and messagin to the buying platform and demographic of their customer to improve satisfaction and loyalty.