Displaying items by tag: department of marketing industrial distribution and economics

Persuasion knowledge is triggered by sponsorship disclosures, which may have adverse effects on a brand’s trustworthiness, a UAB study suggests.
Hannah Breier, a spring 2022 UAB industrial distribution major graduate, will begin a career as an associate supply chain engineer in Chicago, Ill., after an impressive career as a Blazer.
Reporting mental health records to national firearm background check system decreases suicide rates, according to research published by Collat School of Business professors.
Zhang’s research compares clothing expenditures between boys versus girls using a rich, household-specific data set.
UAB professor and supply chain expert explains how COVID-19 has disrupted the economy’s supply chain and what that means for holiday shopping.
A UAB researcher has discovered how customer base characteristics affect salesperson hunting and farming performance efforts.
Retailers should tailor marketing campaigns and messagin to the buying platform and demographic of their customer to improve satisfaction and loyalty.
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