Displaying items by tag: department of marketing industrial distribution and economics

A UAB researcher has discovered how customer base characteristics affect salesperson hunting and farming performance efforts.
Retailers should tailor marketing campaigns and messagin to the buying platform and demographic of their customer to improve satisfaction and loyalty.
Students gain social media experience by networking with peers, professionals and companies through interactive ecosystem.
The bridge between the legal environment and opportunism exists in formal or informal agreements, according to new study.
Students gain real-world experience and knowledge through top-ranked sales certificate program.
Local retailers should find ways to get involved in the community to help boost business, according to a UAB study.
Employer representatives from companies such as BlueCross BlueShield of Alabama, Protective Life Corporation and Regions are serving as adjunct faculty in teaching courses for the program, giving students insight into employers’ needs firsthand.
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