Displaying items by tag: department of marketing industrial distribution and economics
New research reveals how influencers’ words impact engagement in affiliate marketing on social media
The UAB study revealed that specific linguistic styles within influencer posts can enhance or diminish engagement with the content.
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Six students have been named Gilman Scholars and two students received Freeman-Asia scholarships to study in Europe and Asia.
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UAB’s Professional Sales Certificate Program is one of the top 150 such programs in the United States, according to SEF.
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Whistleblowers in marketing channels can be useful in encouraging an efficient supply chain, which can lower production costs and slow down inflation.
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Tehreem Khan achieves success through mentorship, personal drive and family support.
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Will this holiday season be harder to shop for or more expensive? Three experts from the Collat School of Business give tips and tricks for navigating holiday shopping.
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Ania Krutul, the first graduate of the public administration ABM program, concluded her UAB journey with honors, awards and discovery of a lifelong passion for public policy.
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Persuasion knowledge is triggered by sponsorship disclosures, which may have adverse effects on a brand’s trustworthiness, a UAB study suggests.
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Hannah Breier, a spring 2022 UAB industrial distribution major graduate, will begin a career as an associate supply chain engineer in Chicago, Ill., after an impressive career as a Blazer.
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The Padma Award recognizes UAB faculty, staff and students who go the extra mile in support of underrepresented populations.
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Clinton Global Initiative University engages student leaders in developing innovative solutions to campus, community or global challenges.
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Reporting mental health records to national firearm background check system decreases suicide rates, according to research published by Collat School of Business professors.
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Zhang’s research compares clothing expenditures between boys versus girls using a rich, household-specific data set.
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Elizabeth Miller of Cullman, Alabama, is the new Miss UAB.
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UAB professor and supply chain expert explains how COVID-19 has disrupted the economy’s supply chain and what that means for holiday shopping.
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Professionals can expand their education with a nationally recognized sales certificate.
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Alabama Power recognizes innovative student research with two $5,000 grants.
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A decision made with his head leads a UAB student to find his passion and love for being a Blazer.
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Real-world problems are solved through a two-month entrepreneurship educational experience for students across UAB’s campus.
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Historically, Americans have chosen conflict avoidance over violence in property rights.
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