UAB Media Protocols and Guidelines
The UAB Office of Marketing and Communications oversees UAB’s public relations functions, including integrated internal and external communications and media relations. A renowned public doctoral research university and academic medical center with a growing campus, vibrant student life, expansive impact in the community and a $12.1 billion annual economic impact in the state, UAB is committed to the creation and dissemination of knowledge that will change the world.
Marketing and Communications recognizes the importance of the news media to an informed public and works with reporters to communicate significant developments, as well as information about our people, operations and outcomes. We regularly communicate about how our students, faculty, staff, alumni and supporters are advancing all areas of our mission: education, health care, research, community service and economic development. In addition, Athletic Communications works with news media to communicate information specific to UAB Athletics.
Download UAB Media Protocols and Guidelines Opens a PDF.
Specific Guidelines
The following protocols and guidelines are intended to support the important work happening throughout the UAB community and facilitate constructive interactions with the news media:
Resources for Media Resources for the UAB Community
Media Contacts
UAB Public Relations works with the news media to support the institution’s strategic goals and inform the public. Contact us for more information or to request phone, in-person, e-mail for interviews with our experts, including those within the UAB Health System.
Alicia Rohan
Director of Public Relations
Leads strategy development and implementation for the team of public relations professionals to coordinate external communications for the university and health system, including media relations, emergency communication and special projects. Serves as public information officer for UAB and UAB Medicine.
Adam Pope
Manager of Public Relations
Leads external communications for units within the medical entities. Pope and his team proactively tell stories through external media outlets, featuring news about research, clinical happenings, patient stories and beyond at UAB. The team works reactively to connect appropriate experts with media on subject matter expertise.
Specific beats include:
- Heersink School of Medicine
- Medical Facilities
- School of Public Health
- School of Health Professions
- Legacy of Hope
- Pharmacology/Toxicology
- Comprehensive Healthy Living Research Center
- Department of Medicine
- Division of Nephrology
- Department of Surgery
- Division of Transplantation
- Health System Administration
- Marketing/Communication
- Joint Health Sciences/Research:
- UAB Research Foundation/HIIE
- Research Administration
- Neurobiology
- Microbiology
- CCTS
- Alabama Drug Discovery Alliance
- Biochemistry and Molecular Genetics
- Cell, Development & Integrative Biology
Brianna Hoge
Manager of Public Relations
Leads external communications for units within the university campus and professional schools. Hoge and her team proactively tell stories through external media outlets, featuring news about the arts, student stories, graduate and undergraduate research and beyond. The team works reactively to connect appropriate experts with media on subject matter expertise.
Specific beats include:
- Student Affairs
- Administrative News
- Enrollment, Admissions,
Financial Aid - Office of the Provost for Student
and Faculty Success - Office of Marketing and Communication
- Office of Access and
Engagement - Human Resources
- School of Education
- Facilities
- Process Management
- UAB News Digital Editor
- Information Technology
- College of Arts and Sciences:
- Department of Social Work
- Department of Math
- Department of CORD
- Department of Anthropology
- Department of Psychology
- Department of Criminal Justice
- Department of African American Studies
- Department of Public Safety and Police
Anna Jones
Assistant Public Relations Manager
Identifies and develops stories that highlight faculty news, patient stories, clinical stories and beyond at UAB St. Vincent’s and UAB affiliates, members, associates and regional campuses. Works reactively to connect appropriate experts with media on subject matter expertise.
Specific beats include:
- UAB St. Vincent’s:
- Birmingham
- East (Jefferson County)
- Blount
- St. Clair
- 119 (Shelby County)
- Chilton County
- Members:
- J. Paul Jones Hospital
- Russell Medical
- Regional Medical Center of
Central Alabama - Whitfield Regional Medical Center
- Affiliates:
- Cooper Green
- UAB Medical West
- Baptist South- Montgomery
- Associates:
- Regional Medical Center (Anniston)
- Infirmary Health (Mobile)
- Department of Medicine:
- Division of Endocrinology, Diabetes & Metabolism
- Regional Campuses:
- UAB Huntsville
- UAB Montgomery
- Department of Surgery:
- Division of Pediatric
- Viva Health
- Women and Infants:
- Department of Pediatrics
- Department of Obstetrics & Gynecology
Identifies and develops stories that highlight research, faculty news, patient stories, clinical stories and beyond at UAB. Connects media with experts to enhance their story.
Specific beats include:
- School of Optometry
- Department of Dermatology
- Department of Family and Community Medicine
- Department of Medicine:
- Division of General Internal Medicine & Population Science
- Division of Gerontology, Geriatrics & Palliative Care
- Division of Pulmonary, Allergy & Critical Care Medicine
- Division of Gastroenterology & Hepatology
- Department of Surgery:
- Division of Gastrointestinal Surgery
- Department of Pathology
- Department of Neurosurgery
- Department of Neurology
- Department of Neurobiology
- Telemedicine/ eMedicine
Micah Hardge
Public Relations Specialist
Identifies and develops stories that highlight research, faculty news, patient stories, clinical stories and beyond at UAB. Connects media with experts to enhance their story.
Specific beats include:
- School of Dentistry
- Department of Emergency Medicine
- Department of Surgery:
- Division of Trauma & Acute Care
- Department of Physical Medicine and Rehab
- Department of BioInformatics and Data Sciences
- Department of Orthopaedic Surgery
- Department of Genetics
- Department of Medicine:
- Division of Infectious Diseases
- Department of Otolaryngology (Head and Neck Surgery)
- Division of Oral Maxillofacial Surgery
- Department of Ophthalmology
- Department of Urology
- Precision & Genomic Medicine
Identifies and develops stories that highlight research, faculty news, student stories and beyond at UAB. Connects media with experts to enhance their story.
Specific beats include:
- College of Arts and Sciences:
- Department of Biology
- Department of Chemistry
- Department of Computer Sciences
- Department of History
- Department of Philosophy
- Department of Physics
- Department of Political Science
- Honors College
- School of Engineering
- Office of International and National Fellowships and Scholarships
Tehreem Khan
Public Relations Specialist
Identifies and develops stories that highlight research, faculty news, patient stories, clinical stories and beyond at UAB. Connects media with experts to enhance their story.
Specific beats include:
- O’Neal Cancer Center
- School of Nursing
- Department of Radiation Oncology
- Department of Medicine:
- Division of Hematology/Oncology
- Division of Cardiovascular Disease
- Department of Radiology
- Department of Surgery:
- Division of Breast & Endocrine
- Division of Cardiothoracic Surgery
- Division of Surgical Oncology
- Division of Vascular Surgery & Endovascular Therapy
- Department of Psychiatry
- Department of Anesthesiology and Perioperative Medicine
- Department of Clinical Immunology & Rheumatology
Shannon Thomason
Senior Public Relations Specialist
Identifies and develops stories that highlight the arts, faculty news, student stories and beyond at UAB. Connects media with experts to enhance their story.
Specific beats include:
- Libraries
- The Graduate School
- WBHM
- Advancement
- National Alumni Society:
- Homecoming
- Student Affairs:
- Homecoming
- The Arts at UAB:
- Alys Stephens Center
- AEIVA
- ArtPlay
- Arts in Medicine
- College of Arts and Sciences:
- Department of Sociology
- Department of English
- Department of Music
- Department of Theatre
- Communication Studies
- Institute for Human Rights
- Department of World Languages and Literatures
- Department of Art and Art History