Collat faculty research

UAB research claims frame-of-reference training is most effective when assessing low-performing individuals, and understanding performance levels is essential for effective training.

New research from the UAB Collat School of Business emphasizes the importance of aligning social media skills development with industry expectations, recognizing the value of practical experience through client projects.

New research reveals how influencers’ words impact engagement in affiliate marketing on social media
The UAB study revealed that specific linguistic styles within influencer posts can enhance or diminish engagement with the content.

UAB continues to lead the way in the evolving field of social entrepreneurship: Patrick J. Murphy, Ph.D., has been recognized as one of the field’s top scholars.

Researchers developed a workplace bullying model through qualitative research to help identify critical issues and bring awareness to the seriousness of the issue.

Historically, Americans have chosen conflict avoidance over violence in property rights.

UAB professors publish distinct conceptual framework for entrepreneurship in educational settings.