You want promotional items and apparel for your unit — and you are not alone. Orders are coming in for orientation, homecoming, special events, student groups and more, and everyone wants them when the semester starts. Here’s what you need to know to avoid delays and disappointment:
1. Start with the UAB brand basics
Before designing your promo items, consult the Brand and Communication Toolkit and follow the dos and don’ts of working with the UAB brand — from logos and fonts to colors and style guide. There’s even a handy resource that outlines the promo/ apparel ordering process and identifies UAB-approved vendors.
2. Use an approved vendor
When purchasing promotional items and apparel, you must use one of seven approved vendors: 4imprint, Ad-Wear Texas, Club Colors, Taylor Communications, Staples Promotional Products or the newly added BSN Sports and Kollege Town Sports. All are approved by University Purchasing and licensed through Learfield to produce the UAB’s trademarks. Even banners and signs, though not considered promotional items, must be produced by a Learfield-licensed vendor if UAB trademarks are included. Contact marketing@uab.edu for help finding one.
3. Order early and specify the delivery date
Vendors are inundated with orders for fall, so place yours soon and allow four to six weeks for delivery. If you have a firm in-hands date, communicate it to your vendor when ordering. In a pinch? Ask the vendor if they can handle a rush order (and if additional fees will be applied). Some vendors have an entire catalog of items that are readily available with quick turnaround times. Need help sourcing an item? contact University Purchasing for assistance.
4. Submit your order for marketing approval
Once you receive a quote and art proof from the vendor, submit a Marketing Approval Form to University Relations; this UA System requirement enables the university to track its total marketing expenses and ensures all designs reflect the UAB brand. Approval is required before payment can be made to a vendor, and the process can take few days or two during the busy season, so don’t delay.
5. Take the fast track — order pre-designed products
UAB has pre-designed tablecloths, name badges and podium drapes, so there is no need to reinvent the wheel when you can order them online from Taylor Communications.
