UAB’s New Visual Identity System
We are proud to unveil a refreshed visual identity that reflects our dynamic growth, commitment to excellence, and bold vision for the future. UAB’s brand refresh is more than logos; it is designed to enhance the way we present ourselves to the world. For the first time in our history we share a primary logo that will be used across the university, medicine and athletics.
(University)
(Medicine)
(Athletics)
In fall 2024, we began to update the logos in key areas. Throughout 2025, we will continue to share detailed brand guidance, including colors, templates, and specific unit logos. The phased approach we are taking will allow us to implement change in a fiscally responsible way.
Be a Brand Ambassador
As a part of the UAB community, you have a critical part to play in helping us implement these updates. Your experiences as a student, alumnus, employee, patient, donor, athletics booster and supporter shapes UAB’s identity and brand across the state and nation in authentic and meaningful ways. We encourage you to be a brand ambassador and let your unique UAB story contribute to how others will understand UAB’s identity and mission.
For more information, refer to our Brand Guide below, which will be continually updated as needed.
All downloadable brand guidance and brand assets are housed in the Brand Hub in our Digital Asset Library. To request a shortcut, please complete the form: go.uab.edu/brandrequest.