On this page, units will find links to resources, guidance, and tools that can aid in developing and executing student marketing and recruitment strategies.
Tools
Adobe Express Opens an external link.
Adobe Express is a free, easy-to-use online application within Adobe Creative Cloud that allows users to design graphics and templates for flyers, posters, invitations, social media posts, and more. Anyone at UAB can use Adobe Express after requesting access to the Creative Cloud.
UAB Digital Asset Library Opens an external link.
Access UAB-sourced imagery and video of faculty, students, community, spaces, and events that can be utilized as you represent your programs and the university.
UAB Brand Hub Opens an external link.
Explore the brand hub within the UAB Digital Asset Library, where you can access brand assets and templates that can be utilized as you represent your programs and the University.
Adobe Stock Opens an external link.
Adobe Stock is the UAB-approved tool for stock photography and videography that can be utilized across your UAB platforms and creative assets.
Graduate School Resources
Program Directors Canvas Training Opens an external link.
The Graduate Program Director/Manager Resource Center in Canvas is open to graduate program directors, administrators, and others who work directly with graduate students. To request access, please complete the New Program Director or Manager form. Please email
Marketing & Recruitment Collateral Opens an external link.
Need help developing marketing and recruitment materials for your program? Connect with Graduate School Communications and Events for guidance and development of materials. Submit requests to Jenny Nguyen Douglas (
Guidance
Salesforce @ UAB Opens an external link.
Salesforce is a suite of digital tools used by UAB to more effectively communicate and engage with prospective students, enrolled students, faculty, staff, alumni, and other key constituents.
Paid Marketing Guidelines Opens an external link.
Get the most up-to-date guidelines for programs that are interested in utilizing paid marketing at UAB. Includes guidance on working with external vendors, approval process, and web assistance.
Social Media @ UAB Opens an external link.
Provides guidance on the most up-to-date resources for social media at UAB, including guidelines, approved channels, and accessibility.
Request Publicity Opens an external link.
Learn about the process for submitting stories, events, and announcements to UAB’s Office of Marketing & Communications for potential publicity across internal and external channels.
UAB Brand Guide Opens an external link.
Find all the brand guidance you need here, including logos, colors, and typography for all three entities: university, medicine, and athletics.
Marketing Project Approval Process Opens an external link.
Outlines UAB’s required approval process for any marketing or advertising project, including media buys, freelance work, and promotional materials.
Hiring Freelancers & Agencies Opens an external link.
Provides guidance on hiring UAB-approved freelancers and agencies for photo, video, creative, web and marketing needs.