Personalize and track your interactions with UAB contacts. Salesforce @ UAB offers a suite of digital solutions to support your CRM (Constituent Relationship Management) needs. An enterprise CRM system means more visibility, more insight, and the ability to focus on meaningful relationships with your students, staff, faculty, alumni, donors, and more.
Salesforce Core CRM
Engagement & Activity TrackingCore CRM provides engagement & activity tracking for anybody that interacts with UAB contacts. Log emails, phone calls, and text messages as well as report on activity tracking.
- UAB data model with students & employees & accounts
- 1:1 interaction management
- Reporting & dashboards
- Engagement Scoring
Salesforce Events
Event Management & RegistrationCreate and manage your events, registration, and communications through a centralized events management platform.
- Create and publish an event page website
- Manage attendee RSVPs & Registrations
- Collect payments for paid events via Touchnet Credit Card Processing
- Automatically invite, confirm, and send event reminders to participants
Salesforce Service Cloud
Cases & Support TicketsManage, respond, and track support tickets across multiple channels including phone, online chat, web forms, and email.
- Case/Ticket management & queue assignment
- Online form submissions to create cases
- Email to create cases (centralized email inbox)
- Online chat to create cases
- Reporting & dashboards
Undergraduate Admissions
Recruit Undergraduate Students to apply to UAB. Manage and communication to prospective students.
- Robust admissions data model
- 1:1 interaction management
Email and Text Messaging - Event management
- Print management
- Lead form management
- Automated communications
- Online meeting scheduling & tracking
Graduate Admissions
Recruit Graduate Students to apply to UAB. Review Graduate Applications and make application decisions.
- Robust admissions data model
- Online Graduate School application
- Graduate Application Review & Decision
- 1:1 interaction management
Email and Text Messaging - Event management
- Lead form management
- Automated communications
- Online meeting scheduling & tracking
Marketing & Communications
Send mass emails internally or externally to UAB contacts with UAB-branded templates and access to synchronized contact data.
- Email design and creation
- UAB-branded email templates
- Synced employee & student lists from UAB systems of record
- Centralized Subscription Center
- Whitelisted IPs, Trusted Footers, & digital signatures