Campaign Toolkit

Know a UAB graduate with an inspiring story?

UAB’s newest campaign, “Blaze a Brighter Future,” profiles UAB alumni who are early- to mid-career and highlights how they have seen their degrees pay off in their professional endeavors. As we work to expand the list of profiles, the Office of Marketing and Communications would like your help in collecting stories of graduates that demonstrate the real value of a UAB degree.

Story Collection Checklist

Follow these four steps to collect a UAB alumni story to feature on the Blaze a Brighter Future website at uab.edu/blazeabrighterfuture.

1. Schedule an interview

   • Contact the alumnus to schedule a 15-20 minute, recorded Zoom interview.

   • If the they prefer not to meet, you can send interview questions via email and ask for their reply.

2. Prepare for the interview

   • Review the interview questions before the conversation.

   • Send the online media consent form to the alumnus for their permission.

   • Request 5-10 photos from the alumnusto help tell their story. Personal photos are strongly encouraged.

3. Capture the story

   • Record the interview in Zoom to the cloud.

   • Ask the provided interview questions.

   • Keep the conversation relaxed and ask follow-up questions as needed.

4. Email the interview package to This email address is being protected from spambots. You need JavaScript enabled to view it. including:

   • Downloaded transcript from the cloud in Zoom or forward the interview questions that were answered in email.

   • Provided photos by the alumnus showcasing their UAB experience and career journey.

   • (Optional) A personalized thank you message that we will include in the gift package sent to the alumni.

Sample email templates are available for inviting alumni to participate and for following-up after the interview.

If you have questions about the story collection process, please email This email address is being protected from spambots. You need JavaScript enabled to view it..

Update Your Email Signature

1. Download your choice(s) from the Digital Asset Library.
2. Unzip the file.
   • How to unzip a file on a PC
   • How to unzip a file on a Mac
3. Open the file in Microsoft Word. You may need to right-click on the file and select "Open with -> Word."
   • Important! Be sure you are not opening the file in TextEdit or another program, which may happen if you double click on the file.
   • Note: if you receive an error message when opening the document in Word, please quit and restart the application and re-open the file.
4. Update the placeholder copy with your information.
5. When you're finished, copy and paste into your email program's "Signatures" preference.

Need help knowing how to create your new signature? Visit our Brand Guide's Email Signature page for additional guidance.