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Brand Guide Office of Marketing and Communications

Trademarks & Licensing

Trademarks

TRADEMARKS PROTECT OUR BRAND. It is critical that our logos include the appropriate registration marks— ® or TM mark.

UAB logos and wordmarks are protected by federal law through trademark registration with the U.S. Patent and Trademark Office. UAB is responsible for ensuring only authorized individuals and entities use our trademarks.

Displaying the appropriate ® or ™
 

Graphic showing appropriate ® or ™

Collegiate Licensing Program

Image of merchandise at UAB Bookstore

UAB’s Collegiate Licensing Program is centrally managed within the Office of Marketing and Communications in collaboration with CLC, the nation’s premier collegiate licensing company. This program safeguards authorized use of UAB’s registered trademarks, strengthens and protects the university’s brand, and ensures the availability of high‑quality, officially licensed merchandise. Revenue generated through royalties from licensed product sales directly supports the institution.

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Apply for a License

Vendors seeking to produce merchandise featuring UAB trademarks must first obtain a license through CLC, UAB’s licensing partner. A license is required for all uses—including items created for internal university purposes, even if they are not intended for resale. CLC manages the application process for university review and oversees the collection of royalties. Explore the license types below to find the option that best fits your needs.

  • Standard License

    To produce licensed consumer products that will be resold, such as items for sale at retail in local, regional, and national retail outlets. Sales are royalty-bearing.

    Apply for Standard License Opens an external link.

  • Internal License

    To produce licensed consumer products for sale only to university units for internal, non-resale use. Sales are royalty-bearing, except for the following categories:

    • Scrubs, scrub hats, and white coats / lab coats
    • Graduation caps & gowns
    • Vehicle wraps
    • Police uniforms
    • Printed magazines, booklets, and annual reports; brochures and direct mail, including postcards, stationery, and invitations

    Apply for Internal License Opens an external link.

  • Crafter’s License

    The Community Connect crafter’s license program, administered through CLC, is an easy, cost-effective way for individual crafters to sell handmade items featuring UAB trademarks at craft shows and fairs, Facebook Marketplace, and Etsy. To be eligible for a crafter’s license, product distribution must be limited to direct-to-consumer sales; 500 units or less may be produced during a contract year; and sales may not exceed $2,500 in a contract year. The annual subscription fee is $200* and sales are royalty-exempt.

    Apply for Crafter’s License Opens an external link.

    *Subscription fees are subject to change based on the number of licensees in the program.

  • One-time License

    To produce one order, for one institution, one time only. Royalty status will be evaluated on a case-by-case basis.

    Apply for One-time License Opens an external link.

Find Licensed Vendors

To find a list of UAB’s current licensed vendors, download the CLC “Quick Guide” for step-by-step instructions.

Download a Quick Guide to find a CLC Vendor Opens a PDF.

Corporate Responsibility

UAB is dedicated to ensuring that its licensed merchandise is sourced and manufactured responsibly. In partnership with CLC, every licensee agrees to a code of conduct as part of their licensing agreement. This code safeguards workers’ rights and addresses critical standards such as fair overtime compensation, the prohibition of child labor, workplace health and safety, and more.

To maintain compliance, UAB licensees must complete an annual Corporate Responsibility Questionnaire (CRQ) prior to renewal and keep supply chain disclosures current, providing UAB with visibility into the manufacturers, suppliers, and factories involved in producing licensed products. In addition, most UAB licensees are affiliated with the Fair Labor Association (FLA), an organization committed to improving working conditions for those who create branded merchandise.

Contact

For additional information about UAB’s collegiate licensing program, contact This email address is being protected from spambots. You need JavaScript enabled to view it..

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