Olivia Affuso, Ph.D., Associate Director of the UAB Center for Exercise Medicine, Associate Scientist of the UAB Obesity Health Disparities Research Center, and Associate Professor in the UAB School of Public Health is featured in UAB’s new marketing campaign – UAB. Powered by Will. The campaign highlights the drive behind UAB’s success by presenting various stories on its research, innovation and entrepreneurship.

Dr. Affuso’s inspired research efforts to encourage women in particular to become more active and help them to maintain a more active lifestyle were highlighted in this story.

In the campaign’s story, “How do they do it”, Dr. Affuso was quoted, “We want to know what we can learn from already active women. These are people who have figured out a way to engage in positive behaviors, even with the roadblocks they face. What is their ‘secret sauce’? What helps them have a viable and sustainable physical activity plan? If we can find that out, we can use that recipe to help others to be more active.”

Read the story here.

As a person who sets herself a grand challenge every year, her feat this year was the TransRockies Run, which is a three-day mountain sufferfest that took runners past 12,000 feet in Colorado.