Displaying items by tag: collat school of business

A researcher from UAB and four colleagues found in a study that product proliferation, a commonly used marketing tactic, may not work for all brands or products, depending on the brand relevance in the product’s category.
Innovation is widely regarded as one of the most important sources of sustainable competitive advantage in an increasingly changing environment.
Keyanna Stokes in the UAB Pre-Nursing program was selected from among more than 1,500 applicants for the scholarship, sponsored by the Bureau of Educational and Cultural Affairs.
Matt Graben was already an entrepreneur in Birmingham but needed to understand how business worked. The new entrepreneurship program at Collat taught him how to be a better thinker, he says.
The Princeton Review recognized UAB’s Collat School of Business as one of the leading collegiate institutions for aspiring entrepreneurs.
The train-the-trainers approach to moving scientific discovery to the marketplace adds 13 more training sites.
This event has been postponed. Sessions will include staying injury-free, entrepreneurship, touring, money strategies, social media and more, including a discussion with singer-songwriter Meshell Ndegeocello.
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