Department of marketing industrial distribution and economics

John Hansen, Ph.D., provides insights on what a strong personal brand embodies and how to cultivate it.

Mercer, 21, of Spanish Fort, Alabama, also won the Miss Congeniality and Talent awards, winning $2,600 in scholarships.

These exceptional students will each receive $2,500 scholarships and serve as an ambassador of UAB and as leaders of the UAB Future Blazers Alumni.

UAB’s Professional Sales Certificate program is one of the top 150 programs in the United States, according to SEF.

New research from the UAB Collat School of Business provides a comprehensive analysis of AI’s implications for various stakeholders.

The UAB Excellence in Business Top 25 program, presented by the UAB National Alumni Society, each year recognizes the fastest-growing and most successful businesses owned or managed by UAB graduates.

New research from the UAB Collat School of Business emphasizes the importance of aligning social media skills development with industry expectations, recognizing the value of practical experience through client projects.

UAB’s Ben Meadows, Ph.D., provides valuable insights into the projected trends for holiday sales and the potential impact on seasonal hiring in the retail sector.

New research reveals how influencers’ words impact engagement in affiliate marketing on social media
The UAB study revealed that specific linguistic styles within influencer posts can enhance or diminish engagement with the content.

Historically, Americans have chosen conflict avoidance over violence in property rights.

Local retailers should find ways to get involved in the community to help boost business, according to a UAB study.