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School of Health Professions

SHP Communications Resources and Guidelines

This page supports the departments, centers, institutes, and programs in the School of Health Professions. Please refer to UAB’s Brand Toolkit for support at the university level.

Committed to You

Sarah Goodman LaptopWe work as a team to provide tools, resources, and guidance to help you communicate and thrive in the digital and print space.

We coordinate our efforts across a variety of media to help you reach and engage your target audiences to achieve your specific marketing goals.

Five I's of Communication

We work with you to identify your intent for your audience:

  • INTRODUCE - define an overview of who you are.
  • INFORM - deliver in-depth, relevant knowledge.
  • IMPRESS - leave high-quality takeaways.
  • INCREASE - grow brand recognition and credibility.
  • INFLUENCE - positively shape perception and inspire action.



Help Us Help You

Below you will find answers to questions, access to tools, and support from a team that will help you follow your vision and values in an effort to meet your strategic goals.