Jacquelyn S. Shaia. Assistant Professor; Director, Public Relations; Director, Internships
Heritage Hall 309
(205) 934-3877

Research and Teaching Interests: Public Relations: the Art and Practice; Crisis Management: How To Predict, Manage, and Mitigate; Media Law: Constitutional Law; and Communication: Written, Spoken, and Social Media

Office Hours: T 12:30 - 4:30 p.m.; TH 8:30 - 9:15 a.m.; and by appointment

  • BA, University of Alabama at Birmingham, Political Science, Criminal Justice, English
  • JD, Cumberland School of Law
  • PhD, University of Alabama, Public Relations, Political Science, Business

Jacquelyn Shaia practiced law at BellSouth, served as Vice President of Strategic Planning for the Business Council of Alabama, and later was Senior Vice President of Alabama Power, President of the Alabama Power Foundation, and President of the Economic Development Partnership of Alabama.

She has taught at the college level since 2002 in the areas of media law, public relations, politics and the media, crisis management, leadership, ethics, mass communication, and professional writing.

Shaia is a frequent speaker on communication, public relations, leadership and ethics, and rights in the workplace. She directs the Public Relations program at UAB as well as the Internship program.

Follow the linked course names to see sample syllabi which describe course aims, learning objectives, requirements, and schedules. These are samples only. The instructor may make changes to these syllabi in future courses.
  • Powell, L., Amsbury, J., & Shaia, J.S. (2015). Interviewing: Situations and Contexts, Changing the Game — Online Interviews. In press.
  • Powell, L., Amsbury, J., & Shaia, J.S. (2015). Sports and Gender, Chapter 10. In Talking Sports, Kendall Hunt. In press.
  • Shaia, J. S. (2004). The Controversy Requirement in Defamation Cases and its Misapplication. The American Journal of Trial Advocacy 28(3).
  • Shaia, J. S. & Gonzenbach, W. J. (2007). Communications with Management in Times of Difficulty and Crisis: Silence Explained? International Journal of Strategic Communication 1(3), 139-50.
  • Public Relations Council of Alabama
  • Public Relations Society of America, Board Member
  • Alabama State Bar Association
  • Birmingham Bar Association
  • Public Relations Student Society of Alabama
  • Public Relations Council of Alabama
  • University of Alabama at Birmingham, UAB Leadership Cabinet, 2004-Present; Committee of 100, Member, 2000-Present.
  • University of Alabama at Birmingham, Women’s Leadership Council, Department of Neurosurgery, School of Medicine, Board Member, 2009-Present, President, 2011-2014
  • Holy Family Cristo Rey, Rotary Club
  • Spain Rehabilitation Center, University of Alabama at Birmingham
  • The Women’s Fund, Greater Foundation of Birmingham, Charter Member
  • The Women’s Network
  • FBI Citizens Academy Alumni Association
  • Leadership Alabama
  • Leadership Birmingham
  • Branding for the Charitable Institution, YMCA, Birmingham, Alabama
  • Powerful and Effective Communication, Leading Edge Institute, Birmingham, Alabama
  • Leadership and Millennials, New Horizons, Birmingham, Alabama
  • Ethics and Leadership, New Horizons, Birmingham, Alabama
  • Women Getting Ahead: Leadership and Ethics in the Workplace. Birmingham Area Consortium for Higher Education
  • Women and Law: Rights in the Workplace. Birmingham Area Consortium for Higher Education