It is the responsibility of all UAB employees and students to protect UAB’s institutional brand and identity. While UAB encourages the appropriate and ethical use of AI in specific instances, it cannot be used to generate images that compromise our brand or authenticity.
AI-generated content may not be used to represent the campus environment (buildings, landmarks), historical events, official activities, or branded elements, including the Blaze mascot or UAB monogram.
All AI-generated work must be reviewed, corrected and approved by a human being.
Important: Sharing incorrectly AI-generated or AI-edited images externally will likely be flagged by social media and other digital platforms, putting our brand and your department at risk.
Use UAB Images Whenever Possible
The Office of Marketing and Communications provides a robust library of official images and branded elements on the Digital Asset Library opens a new website.
Acceptable Use
- To prompt brainstorming/creation of original images and illustrations using Adobe Illustrator, InDesign and Express, but AI-generated imagery cannot be shared or distributed publicly on any platform or channel
- Via UAB-approved, Adobe Creative Cloud tools to extend image backgrounds that do not include any defining details (i.e., equipment, technology, room design/decor that misrepresents the individual and their work, or the institution)
- With Photoshop and other Adobe editing tools can be used for standard photo editing (cropping, removing flyaway hairs and clothing wrinkles, improving resolution, saturation, contrast). However, images cannot be altered in ways that:
- Change the appearance of an individual
- Alter the perspective or composition (miniaturizing, tilt-shift)
- Create original backgrounds that are not an extension of what’s in the original photo
When AI is used in this context, content creators must provide attribution when possible (ex: within the caption of a social media post, “Image generated using artificial intelligence”)
Unacceptable Use
- To represent the physical campus environment
- To create versions of UAB’s official branded assets (logos, spirit marks, Blaze mascot)
- To generate images, including via Adobe Stock
- Via unapproved tools
- To do the work that an approved tool can do (edit photos, create graphics, create video, write text)
- To represent specific individuals