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UAB Student Affairs teamed up with students from across campus to launch a marketing campaign to educate Blazers on the importance of adopting safety protocols to prevent the spread of COVID-19 in our campus community. As Blazers, it’s our responsibility to make sure that our campus is safe for each other, and we wanted to make sure that message is loud and clear.

After conducting a student survey with more than 600 responses, facilitating focus groups and working with various student teams and committees, “SHOW your Blazer spirit” was born.

SHOW stands for Staying six feet apart, Hand washing, Owning responsibility and Wearing a mask. When you are adopting these safety measures, you are SHOWing your Blazer spirit as well as helping to make UAB a safe place.

This campaign will be completely led BY STUDENTS and will also serve as the second phase of the University-wide #UABUnited campaign.

Feel free to grab these digital assets below while you are SHOWing your Blazer spirit. Be on the lookout for details on contests, free swag and more to come.


Student Contests

The contests will run every two weeks throughout the semester. Each contest will be focused on one of the SHOW pillars: staying six feet apart, handwashing, owning responsibility, and wearing a mask. Winners of each contest will receive prizes and be entered into a drawing at the end of the semester for grand prizes.

Contest Schedule

Contest Schedule

August 17-August 31: Submit a video displaying how you quantify six feet using objects or people. | Focus: Staying six feet apart

August 31-September 14: Submit a video demonstrating how you would react or respond to someone who was not practicing social distancing near you. | Focus: Staying six feet apart

3. September 14-September 28 (extended until Oct. 12): What’s your favorite song to listen to as you wash your hands? Submit a video washing your hands while listening to that song. | Focus: Hand washing

October 12-30: Submit a video sharing why you continue to use safety measures related to COVID-19 or sharing how your off-campus behaviors have contributed or can contribute to on-campus safety for you and others. | Focus: Owning responsibility

November 2-20: Design a Mask Challenge – Submit a fun, creative design to go on a mask or share your alternative masks (bandanas, t-shirts, etc.). | Focus: Owning responsibility

November 30: Announce overall top 3 winners for larger prizes.

Submissions Criteria

Submission Criteria

1. All video submissions must be 30 seconds or less.

  1. An exception will be made for the videos for Owning Responsibility. Those videos may be 60 seconds or less.

2. Submissions should:

  1. be creative
  2. display the specified contest topic
  3. incorporate the UAB Health Check in some way
  4. display Blazer spirit

3. DM submissions to @UABstudents on Instagram by 12pm on the 2nd Friday of each competition.

  1. Judges will select the top 3 submissions for student body voting on the following Monday.
  2. Winners will be announced on Instagram following student body voting.


All finalists will be entered to win a grand prize at the end of the semester. Grand prizes include:

  • 1st Place | $500 Book Scholarship
  • 2nd Place | $300 Book Scholarship
  • 3rd Place | $150 Book Scholarship

Share your Blazer Spirit! 🔥


On Social Media!


Instagram/ Facebook Stories



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Zoom backgrounds

Digital Signage

Email signatures

Powerpoint Slides



Read our newest article on why you should get the flu shot! 💉
Hey Blazers, let yourself rest this Stress Less Week! UAB Student Counseling Services ( @uabscs ) and University Programs Board have come up with virtual activities that can be enjoyed from the comfort of your own home. For more information, check out the article below:
Show your Blazer spirit and design a mask! Submit your design! #WearingAMask #SHOWUAB 😷