Explore UAB

About the Program

Whether you’re a seasoned marketing professional or just getting started in your career, this graduate certificate can provide you with the tools and tactics to effectively reach consumers online and keep them coming back for more.

The Graduate Certificate in Digital Marketing explores the world of Integrated Marketing Communications (IMC), which combines digital marketing tools with traditional marketing methods to create a seamless consumer experience across media channels—both online and in person. Deepen your digital marketing knowledge in only five courses that cover a range of topics such as Digital Marketing Strategy, Marketing Analysis and Decision Making, or Data Science for Business. Plus, you can gain real-world experience by working directly with local organizations in a practicum course designed to develop and manage digital marketing strategies.

Delivery Method

100% Online

This program can be taken completely online.

Program Director

Dr. Doug Ayers

Contact Us to Learn More

Contact Information
Academic Interests


Program IDs



Term IDs

Hidden Fields

You may also be interested in:

Back to Top