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Want to build a digital marketing career? You need tools.

The Digital Marketing Certificate provides a comprehensive view of digital communication tools and their role in the larger sphere of Integrated Marketing Communications (IMC). IMC uses both traditional communication tools (e.g. media advertising, public relations, direct marketing, etc.) along with emerging digital communication tools to create a rich and seamless consumer experience across various media channels.

The certificate program can be completed online, in-person or a combination of both. It requires you to apply what you learn while working with a local organization to develop or manage digital marketing strategies using current best practices.

If you decide to further your education, you can apply the certificate towards UAB’s MS in Interdisciplinary Graduate Studies opens a new website, which allows you to customize your degree to fit your needs by combining two areas of study from several approved graduate certificate programs.

Program Highlights

Who can benefit?

  • Professionals interested in entering the field of digital marketing or expanding beyond their current role in traditional marketing.
  • Students looking to enhance their resumes with a certificate and hands on experience in digital marketing.
  • Individuals preparing for careers in marketing such as marketing specialist, marketing manager, advertising and promotions manager, or marketing research analyst.

Courses and Program Requirements

The five-course Digital Marketing Certificate requires a practicum course that involves working with local organizations to develop or manage digital marketing strategies.

  • MBA 655: Digital Marketing Strategy
  • MBA 656: Integrated Marketing Communications Practicum
  • MBA 657: Digital Marketing Topics
  • MBA 653: Marketing Analysis and Decision Making OR MBA 617: Data Science for Business
  • Any MBA course approved by the Program Director

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Collat School of Business