If you're reading this, we're marketing our marketing program to you so that you can become a savvy marketing expert. We think we just blew our own minds. Are you ready to blow some minds? Start your career in marketing management, digital marketing, professional selling and retail.
In fact, the marketing field has quite a broad spectrum of opportunities. On one end, you have the more creative types. On the other end, you have those obsessed with research and analytics. To start you on your career path, you’ll take courses such as Distribution Management, Professional Selling, Market Research, and Integrated Marketing Communication. We'll also ask you to choose a concentration, teach you about building relationships, offer internship opportunities, and much more.
Concentrations
- Digital Marketing
- Marketing Analytics
- Marketing Management
- Retail Marketing Management
Online Options Available
This program is offered in the following formats:
Fast Facts
- Attend conferences and engage with marketing professionals by joining the UAB chapter of the American Marketing Association.
- UAB offers one of the nation's best undergraduate online business programs, according to U.S. News & World Report.
Contact Us to Learn More