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Fast Facts

  • Attend conferences and engage with marketing professionals by joining the UAB chapter of the American Marketing Association.
  • UAB offers one of the nation's best undergraduate online business programs, according to U.S. News & World Report.

About the Program

If you're reading this, we're marketing our marketing program to you so that you can become a savvy marketing expert. We think we just blew our own minds. Are you ready to blow some minds? Start your career in marketing management, digital marketing, professional selling and retail.

In fact, the marketing field has quite a broad spectrum of opportunities. On one end, you have the more creative types. On the other end, you have those obsessed with research and analytics. To start you on your career path, you’ll take courses such as Distribution Management, Professional Selling, Market Research, and Integrated Marketing Communication. We'll also ask you to choose a concentration, teach you about building relationships, offer internship opportunities, and much more.


  • Digital Marketing
  • Marketing Analytics
  • Marketing Management
  • Retail Marketing Management

Delivery Methods


This program delivers most of its content via on-campus, in-person meetings.

100% Online

This program is offered in the following formats:

Self-Paced - Pursue your degree at your own pace by selecting from course offerings in our new state-of-the-art facility and/or online.

Enhanced Online with Premium - Earn your degree 100% online with a structured program offering guaranteed seating and accelerated courses with a tuition premium.

Contact Us to Learn More

Contact Information

Counselor Contact Information

Parent/Family Information

Education History

High School

Last High School or College Attended

Most recently attended college or university

Major Information

If you are a current student and wish to change your major, be sure to speak with your current advisor(s). Find your advisor(s) listed on your student profile page when you log in to BlazerNET.

Then you can change your major on BlazerNET. Find more information here.

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