Telling the SOD Story
SOD Marketing & Communications brings strategy and storytelling together to strengthen the School of Dentistry's visibility, repuation, and impact. Our work supports all four pillars of the school's strategic plan, connecting progress happening across our mission and making sure it is seen, understood, and valued.
We partner with the dean and other school and campus leaders to shape clear, consident messaging that supports recruitment, patient growth, alumni engagement and philanthropic advancement.
Visibility isn't accidental. It's intentional.
Strategy & Impact
We align communications strategy with the School of Dentistry's strategic plan and deliver measurable results across education, patient care, research, and community engagement.
Impact at a glance
12K+
Social followers
100+
Stories produced annually
20+
UAB press releases
1200+
Web pages managed
Explore the full Communications Impact dashboard
How we put strategy into action
Executive Communications & Leadership Alignment
- Strategic messages for internal and external audiences
- Points of Pride, leadership materials, institutional reporting support
Internal Communications & Engagement
- SOD eNews
- Digital Signage
- Campus Calendar
- SharePoint
External Communications & Reputation
- Public relations, news, and announcements
- UAB Experts and media coordination
- Press releases and press conferences
- Marketing
- Social Media
- Website
- Impact
- Crowning Achievements
- Inside UAB Dentistry
Creative & Brand Experience
- Branding
- Graphic Design
- Photography
- Videography
Emergency Communications & Critical Communications
- Clinic closure notices in coordination with UAB Office of Marketing & Communications
- Epic updates
Visit the Communications Toolkit
Where you'll see us in action
School Ceremonies
- Commencement
- Honors Convocation
- White Coat
Training & Onboarding
- EXCEL Faculty and staff programs
- New Employee Onboarding Sessions
Signature Initiatives
- 75th Anniversary website & activities
- Student website
- Engagement & wellness initiatives
- Patient wayfinding & guest services messaging
Major Events & Conference Support
- Alumni Weekend
- Hygiene Weekend
- Scholars Symposium
Strategy, Outcomes & Reporting
- Strategic plan alignment
- Outcomes reporting and progress updates
Meet SOD Marketing & Communications
Our team brings together expertise in strategy, storytelling, media, digital engagement, and creative development to support the mission of the School of Dentistry.
Lynne Jarreau
Director of Communications
SDB 408
Mary Sims
Communications Specialist
SDB 407
Edlyn Olmos
Communications Office Services Specialist
SDB 407
