Who is CLC?

CLC (formerly Learfield Licensing Partners) is the University of Alabama at Birmingham’s official licensing representative. CLC is responsible for administering UAB's licensing program, including processing applications, collecting royalties, enforcing trademarks, and pursuing new market opportunities for the university.

If you have questions about CLC, please contact:

  • This email address is being protected from spambots. You need JavaScript enabled to view it. – general licensing e-mail address
  • This email address is being protected from spambots. You need JavaScript enabled to view it. – insurance-related questions
  • This email address is being protected from spambots. You need JavaScript enabled to view it. – questions about new license, product, distribution, or distributor requests
  • This email address is being protected from spambots. You need JavaScript enabled to view it. – artwork questions
  • This email address is being protected from spambots. You need JavaScript enabled to view it. – royalty reporting questions
  • This email address is being protected from spambots. You need JavaScript enabled to view it. – renewal questions

Why Become a Licensee?

Per the university’s contract with CLC, any vendor producing items featuring UAB’s trademarks (e.g. logo, marks, and some protected verbiage, including “UAB” and “University of Alabama at Birmingham”) must be licensed with CLC. This is required even if the items produced are for internal use only (e.g. not for resale). Licensing trademarks is an essential step in ensuring protection of the university’s trademarks. This measure helps UAB prevent unauthorized use of its trademarks and retain its trademark registration status with the United States Patent and Trademark Office.

How Do I Become Licensee?

Any vendor that wishes to obtain a CLC license to produce items featuring UAB’s trademarks must first apply for a license by visiting https://apply.clc.com/. Vendors may also request to start the license application process by e-mailing This email address is being protected from spambots. You need JavaScript enabled to view it.. This application informs the university of how its marks will be used, what type of product the applicant makes, how the university is going to be represented, etc. Any company interested in obtaining a collegiate license is encouraged to review this helpful information outlining the application process, types of licenses, and the commitment and resources needed to obtain approval.

What Type of License is Right for Me?

There are two different types of licenses:

  • Standard License: For companies that produce licensed consumer products that will be resold, such as items for sale at retail in local, regional, and national retail outlets. Sales are royalty-bearing.
  • Internal License: For companies that produce licensed consumer products for sale ONLY to University departments and approved campus organizations for internal / non-resale use. These are exempt from royalties (as determined by University licensing policy).

You may apply for one or both types of licenses.

How Do I Know if a Vendor is CLC Licensed?

Anyone is able to view a current list vendors licensed for UAB. Simply visit www.LearfieldLicensing.com, then:

  • Select “Licensing” from the top menu.
  • Under “Helpful Links,” select “Licensee & Product List.”
  • Type “Birmingham” into the search bar and “University of Alabama at Birmingham” will populate.
  • Click “View,” then wait for the most current PDF list of Learfield licensed vendors to populate as a download.

Note: Because new licensees are always being added, and old licenses sometimes expire, download the list at least monthly for an accurate listing of current licensees.

Have Questions?

If you have further questions about trademarks, licensing, or the process of becoming licensed, please contact the university’s Brand Manager, Barbara S. Perry: This email address is being protected from spambots. You need JavaScript enabled to view it..