Who is CLC?

CLC logo.

CLC (formerly Learfield Licensing Partners) is the University of Alabama at Birmingham’s official licensing representative. CLC is responsible for administering UAB's licensing program, including processing applications, collecting royalties, enforcing trademarks, and pursuing new market opportunities for the university.

If you have questions about CLC, please contact:

  • This email address is being protected from spambots. You need JavaScript enabled to view it. – general licensing e-mail address
  • This email address is being protected from spambots. You need JavaScript enabled to view it. – insurance-related questions
  • This email address is being protected from spambots. You need JavaScript enabled to view it. – questions about new license, product, distribution, or distributor requests
  • This email address is being protected from spambots. You need JavaScript enabled to view it. – artwork questions
  • This email address is being protected from spambots. You need JavaScript enabled to view it. – royalty reporting questions
  • This email address is being protected from spambots. You need JavaScript enabled to view it. – renewal questions
  • This email address is being protected from spambots. You need JavaScript enabled to view it. – apply for a crafter’s license
Mailing Address:
CLC
1075 Peachtree Street, Suite 3300
Atlanta, Georgia 30309
(770) 956-0520
This email address is being protected from spambots. You need JavaScript enabled to view it.

Why Become a Licensee?

Per the university’s contract with CLC, any vendor producing items featuring UAB’s trademarks (e.g. logo, marks, and some protected verbiage, including “UAB” and “University of Alabama at Birmingham”) must be licensed with CLC. This is required even if the items produced are for internal use only (e.g. not for resale). Licensing trademarks is an essential step in ensuring protection of the university’s trademarks. This measure helps UAB prevent unauthorized use of its trademarks and retain its trademark registration status with the United States Patent and Trademark Office.

How Do I Become Licensee?

Any vendor that wishes to obtain a CLC license to produce items featuring UAB’s trademarks must first apply for a license by visiting https://apply.clc.com/. Vendors may also request to start the license application process by e-mailing This email address is being protected from spambots. You need JavaScript enabled to view it.. This application informs the university of how its marks will be used, what type of product the applicant makes, how the university is going to be represented, etc. Any company interested in obtaining a collegiate license is encouraged to review this helpful information outlining the application process, types of licenses, and the commitment and resources needed to obtain approval.

What Type of License is Right for Me?

  • Standard License: For companies that produce licensed consumer products that will be resold, such as items for sale at retail in local, regional, and national retail outlets. Sales are royalty-bearing.
  • Internal License: For companies that produce licensed consumer products for sale ONLY to university departments and approved campus organizations for internal / non-resale use. These are exempt from royalties (as determined by university licensing policy).
  • Crafter’s License: For individual crafters who wish to sell handmade items featuring the university’s registered trademarks at craft shows or fairs, Facebook Marketplace, and / or Etsy. These are exempt from royalties.

How Do I Know if a Vendor is CLC Licensed?

Download the quick guide for step by step instructions on how to find a vendor licensed with CLC.

Crafter's License Program

The UAB crafter’s license program was launched in February 2020 to allow crafters an opportunity to sell handmade items featuring the university’s registered trademarks. UAB’s crafter’s license program is administered by CLC, the university’s official licensing representative.

Eligibility:

  • Items cannot be commercially manufactured.
  • Items cannot be sold in any retail venue. Crafters are only permitted to sell items at craft shows or fairs, Facebook Marketplace, and Etsy.
  • Item sales cannot exceed $2,500, or 500 units, in one year. If sales or quantities exceed the limit, you must apply for a standard (retail) license.

Apply for a Crafter’s License:

Parties interested in applying for a UAB crafter’s license must request an application by sending an email to This email address is being protected from spambots. You need JavaScript enabled to view it.. A one-time CLC application fee of $100 will be due, plus an additional $150 university fee ($250 total). The university fee will be due upon annual renewal of crafter’s license.

Have Questions?

If you have further questions about trademarks, licensing, or the process of becoming licensed, please contact the university’s Brand Manager, Barbara S. Perry: This email address is being protected from spambots. You need JavaScript enabled to view it..