A shared brand unifies, simplifies, and defines UAB. But it's more than a logo or website. Our brand is our reputation: It explains who we are and why we matter to students, employees, and the communities that support and rely on us.
![Visual Identity](/toolkit/images/brand-basics/UAB_visual_identity_800px.jpg)
Visual Identity
Access the key components that represent our visual brand identity.
![Voice](/toolkit/images/brand-basics/UAB_brand_voice_800px.jpg)
Voice
Writing or publishing copy for the university? View guidelines and examples.