A shared brand unifies, simplifies, and defines UAB. But it's more than a logo or website. Our brand is our reputation: It explains who we are and why we matter to students, employees, and the communities that support and rely on us.

UAB Initiatives

UAB Initiatives

Download the 50th anniversary marks and style guide, and learn more about the university’s brand research efforts.

Visual Identity

Visual Identity

Access the key components that represent our visual brand identity.

Voice

Voice

Writing or publishing copy for the university? View guidelines and examples.

Campus Signage

Campus Signage

Review the university’s policy for designing and ordering campus signage.