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Department and Program Branding

Department & Program Logos

Because logo lockups are limited to schools/colleges and central units (at VP levels), new standards have been developed for identifying departments and programs in print, on the web, and in merchandise. There are no longer official university logos for departments or programs. Instead, you are encouraged to use either the core university logo or a school / college logo. In addition to an official university logo, you may add text near the logo, as long as the minimum amount of whitespace is observed. When adding text, be sure to use a UAB font. For additional guidance on department and program branding, please contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Core University Logo

Standard Logo

The standard UAB logo (monogram + wordmark) incorporates two graphic elements: the UAB monogram and “The University of Alabama at Birmingham” wordmark.

Centered Logo

The centered logo can be used when space is limited or when the logo must appear in a grouping with other logos, such as with sponsorships or partnership listings.

Extreme Horizontal Logo

The extreme horizontal logo can be used when space is limited or when the logo must appear in the tight spaces of screens on digital devices.

School / College Logo

Standard
Standard logo for School of Education.
Centered
Centered logo for School of Education.

Department & Program Branding Examples

Print

Brochure - Academic Program Example

Core Logo

Core logo printed on front of brochure.

Department Name

Department name is typed out - with the appropriate space around the logo.

Cover Design aligns with Department

Cover design that helps identify the department.

Core Logo with College and School Partnerships

Core logo on back, with college and school partnership typed in Proxima Nova.

  • Core Logo

    Core logo printed on front of brochure.

  • Department Name

    Department name is typed out - with the appropriate space around the logo.

  • Cover Design aligns with Department

    Cover design that helps identify the department.

  • Core Logo with College and School Partnerships

    Core logo on back, with college and school partnership typed in Proxima Nova.

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    Brochure - Academic Department Example

    Core Logo

    Core logo printed on front of brochure.

    Department Name

    Department name is typed out - with the appropriate space around the logo.

    Cover Design aligns with Department

    Cover design that helps identify the department. UAB Green on cover of brochure.

    School/College/Unit Logo

    School/College/Unit logo on back of brochure.

    • Core Logo

      Core logo printed on front of brochure.

    • Department Name

      Department name is typed out - with the appropriate space around the logo.

    • Cover Design aligns with Department

      Cover design that helps identify the department. UAB Green on cover of brochure.

    • School/College/Unit Logo

      School/College/Unit logo on back of brochure.

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      Flyer Example

      Some publications require identification for multiple UAB entities, including divisions, colleges, departments, offices, or programs. In these applications, multiple UAB logos clutter space and diminish recognition of the involved groups.

      Core Logo

      UAB Core Brand - University of Alabama at Birmingham core brand.

      Department and Unit Names

      Department and unit names listed in Proxima Nova.

      • Core Logo

        UAB Core Brand - University of Alabama at Birmingham core brand.

      • Department and Unit Names

        Department and unit names listed in Proxima Nova.

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        Web

        Website Example

        Core Logo

        University of Alabama at Birmingham core logo on top of site.

        Department and Unit Name

        Department and unit names listed in Proxima Nova.

        • Core Logo

          University of Alabama at Birmingham core logo on top of site.

        • Department and Unit Name

          Department and unit names listed in Proxima Nova.

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          Merchandise

          T-Shirt Example

          UAB Branded Color

          Green t-shirt is on brand one with one of the colors from the UAB primary color pallete.

          Custom Artwork

          Custom artwork is allowed in collaboration with the unit.

          UAB Core Logo

          UAB Core logo is printed on garment.

          • UAB Branded Color

            Green t-shirt is on brand one with one of the colors from the UAB primary color pallete.

          • Custom Artwork

            Custom artwork is allowed in collaboration with the unit.

          • UAB Core Logo

            UAB Core logo is printed on garment.

            View larger version