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Campus Signage
Department and Program Branding
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Department & Program Logos
Because logo lockups are limited to schools/colleges and central units (at VP levels), new standards have been developed for identifying departments and programs in print, on the web, and in merchandise. There are no longer official university logos for departments or programs. Instead, you are encouraged to use either the core university logo or a school / college logo. In addition to an official university logo, you may add text near the logo, as long as the minimum amount of whitespace is observed. When adding text, be sure to use a UAB font. For additional guidance on department and program branding, please contact This email address is being protected from spambots. You need JavaScript enabled to view it..
Core University Logo
Standard Logo
The standard UAB logo (monogram + wordmark) incorporates two graphic elements: the UAB monogram and “The University of Alabama at Birmingham” wordmark.
Centered Logo
The centered logo can be used when space is limited or when the logo must appear in a grouping with other logos, such as with sponsorships or partnership listings.
Extreme Horizontal Logo
The extreme horizontal logo can be used when space is limited or when the logo must appear in the tight spaces of screens on digital devices.
School / College Logo
Standard
Centered
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Department & Program Branding Examples
Print
Brochure - Academic Program Example
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Core Logo
Core logo printed on front of brochure.
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Department Name
Department name is typed out - with the appropriate space around the logo.
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Cover Design aligns with Department
Cover design that helps identify the department.
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Core Logo with College and School Partnerships
Core logo on back, with college and school partnership typed in Proxima Nova.
Brochure - Academic Department Example
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Cover Design aligns with Department
Cover design that helps identify the department. UAB Green on cover of brochure.
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Core Logo
Core logo printed on front of brochure.
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Department Name
Department name is typed out - with the appropriate space around the logo.
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Cover Design aligns with Department
Cover design that helps identify the department. UAB Green on cover of brochure.
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School/College/Unit Logo
School/College/Unit logo on back of brochure.
Flyer Example
Some publications require identification for multiple UAB entities, including divisions, colleges, departments, offices, or programs. In these applications, multiple UAB logos clutter space and diminish recognition of the involved groups.
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Web
Merchandise
T-Shirt Example
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UAB Branded Color
Green t-shirt is on brand one with one of the colors from the UAB primary color pallete.
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