Our brand also includes the emotional connection people make with us. Fostering that means presenting content that appeals to your audience and associates your unit with the quality work done by UAB.

Marketing Process & Guidelines

Marketing Process & Guidelines

When launching marketing campaigns to raise awareness for your campus unit, there are guidelines and processes that should be followed to ensure campaigns meet UAB's brand standards and are approved by Digital Strategy & Marketing.

Marketing Campaigns

Marketing Campaigns & Institutional Initiatives

UAB runs several marketing campaigns and longer-term institutional initiatives focused on our key goals: recruitment, engagement, brand awareness, and development.

Social

Social

In addition to managing all top level social media platforms for the university, University Relations provides oversight, training and resources for all officially recognized UAB social media accounts and managers.

Podcasting

Podcasting

Before launching a UAB podcast, review best practices and guidelines, and then complete a form to register your podcast for approval by University Relations.

Marketing Tools

Marketing Tools

Tap into an array of resources and tools designed to maximize your marketing efforts.