Putting the UAB logo on your print and electronic communications connects you to the reputation of UAB, its schools, and departments. It’s also required by UAB.

There are several approved logos — including special logos for certain units around campus — and we can help you get the right version for your site, publication, or collateral.

These guidelines ensure UAB logos are used appropriately:

  • The UAB logo must be the dominant element of any communication for the university, research initiatives, and community-based services. The full university name must appear whenever possible.
  • The logo should be surrounded on all sides by clear space, no less than one-half the height of the UAB monogram. Do not print graphics, rules, typography, or other elements in this area.
  • It is preferred that the logo appear in two colors: the monogram in PMS 3425 Forest Green and the wordmark and tagline in black. Other variations include one-color black, green, or white (reversed).

Use of the UAB logo in conjunction with the logos or marks of other organizations (including corporate sponsors and government entities) in any publication, advertisement, or other external communication must be reviewed by University Relations.

UAB's trademarks are protected by federal law; therefore, the university is responsible for ensuring that only authorized individuals and entities use UAB logos. Learn more about using trademark symbols.

Logo White Space

The importance of clear space around brand elements and throughout all layouts cannot be overstated. It adds confidence and clarity to the visual messaging. The more space, the better. These visuals are used to define minimums.

Spacing for Logo

The logo should be surrounded on all sides by clear space, no less than one-half the height of the UAB monogram. Do not print graphics, rules, typography, or other elements in this area.

spacing wordmark

Spacing for Monogram

For the mark, the minimum clear space allowance should be equal to half of the mark itself. Repeat the scale of the mark around it, regardless of the scale per circumstance.

spacing monogram

Minimum Size

For readability, scale needs close attention.

Master Logo

The logo should never be reduced below 90 pixels wide.

master logo width

Monogram

The mark can be reduced to favicon size (16px by 16px). In print and other uses, the size should not be reduced below 1/2 inch.

monogram width

Inappropriate Usage

Stretch to Fill Space

logo compressed

Rotate the Mark

logo tilted

Change the Orientation of the Mark

logo misaligned

Change the Color of the Mark

logo multicolored

Outline the Logotype

logo outlined

Add "Fun" Layer Effects

logo with dropshadow

Tagline

On August 1, 2018, the university officially retired the “Knowledge that will change your world.” tagline. Since then, the tagline has been decoupled from university logos. New logos now emphasize the full university name, a tactic to help drive national brand recognition. Please help us communicate this change and ensure you are no longer using the former “knowledge” tagline in e-mail signatures, PowerPoints, and other marketing materials.

Note: “UAB. Powered by will.” is not a replacement tagline. It is a university marketing campaign that will conclude at the end of 2019.