• Core Logos

    We are removing "Knowledge that will change your world" from the core logo. Units may still use this tagline in existing materials; however, University Relations will no longer distribute the logo with the tagline locked up.

    The core UAB logo — monogram + wordmark — now comes in an extreme horizontal format, designed to work best in the tight spaces on mobile screens.

    Standard Logo

    The standard UAB logo (monogram + wordmark) incorporates two graphic elements: the UAB monogram and “The University of Alabama at Birmingham” wordmark.

    Centered Logo

    The centered logo can be used when space is limited or when the logo must appear in a grouping with other logos, such as with sponsorships or partnership listings.

    Extreme Horizontal Logo

    The extreme horizontal logo can be used when space is limited or when the logo must appear in the tight spaces of screens on digital devices.

    UAB Watermark

    The circular watermark may be used only where embroidery patches traditionally have been used on uniforms such as lab coats, smocks, and scrubs. Where required, metallic medallions, coins, certificates, and lapel pins also may use a circular configuration. The watermark should be paired with the full UAB logo where possible.

    University Seal

    The university seal is a registered trademark reserved for official and ceremonial uses only, as determined by University Relations. Examples include diplomas, legal documents, commencement programs, policy manuals, formal invitations, certificates, and awards. The official seal symbolizes the formal authority vested in the university.

  • School/College/Central Unit Logos

    The unit logos combine the UAB logo and a school/college/central unit identifier in a single graphic image. In order to establish greater brand consistency — and with the understanding that many people who see our communications are not familiar with the UAB acronym — President Watts has asked that we use the full university name in the logo and limit lockups to UAB schools, colleges, and central (VP-level) units.

    Logos are limited to the following schools/colleges/central units:

    Central Units (at VP levels):

    • Research
    • Advancement
    • Provost
    • Financial Affairs & Administration
    • Student Affairs
    • Information Technology
    • University Relations
    • President
    • Libraries
    • Diversity, Equity, & Inclusion

    Schools/Colleges:

    • Collat School of Business
    • College of Arts & Sciences
    • School of Dentistry
    • School of Education
    • School of Engineering
    • Graduate School
    • School of Health Professions
    • Honors College
    • School of Medicine
    • School of Nursing
    • School of Optometry
    • School of Public Health

    University Relations will produce standard and centered versions of the school, college, and central unit logos, along with versions sized for social channel profiles.

    Standard

     

    Centered

     

    Social Media

     

    Internal Unit Logos

    Internal unit logos have been developed to pair internal unit names with the UAB brand. Internal unit logos cannot be used externally.

    Internal unit logos are limited to the following internal units:

    Facilities

    • Facilities (division logo)
    • Sustainability
    • Small Business Inclusion
    • Recycling
    • Parking and Transportation (moving to just Transportation)
    • Environmental Health & Safety

    Financial Affairs

    • University Purchasing

    Provost Office

    • eLearning & Professional Studies
    • Undergraduate Research & Service Learning
    • Undergraduate Admissions
    • Student Abroad
    • Trio
    • OneStop

    Student Affairs

    • Campus Recreation
    • Veteran Support Services
    • Disability Support Services
    • Student Health Services
    • Student Counseling Services
    • Wellness Promotion
    • Career & Professional Development
    • Multicultural & Diversity Programs
    • Student Conduct & Outreach
    • Student Involvement & Leadership
    • Off Campus Student Services
    • Parent & Family Services
    • Student Housing & Residence Life
    • Campus Dining
    • Hill Student Center
    • Student Media
    • Student Affairs Marketing & Communications

    Internal unit logos are available in two arrangements, horizontal and centered, to accommodate a variety of sizes and orientations.

    Standard

    ""

    Centered

    ""

    Centers and Institute Logos

    Centers and institutes with multiple funding sources — such as multi-institution grants — may have a compelling need for their own brand. These entities may be granted sub-brand status within UAB's brand standards. Lockups for centers and institutes will be at the discretion of University Relations.

  • Athletics Logos

    Blaze, UAB athletics monogram with flames, and Blazer logos are registered trademarks designed for use by the UAB Athletic Department. These logos are not intended to appear with, or replace, the full UAB logo.

    Spot the Differences: How to Identify Current Logos

    Our primary athletic logo, Blaze, has evolved many times over the years, so it's important to be able to identify outdated marks and ensure use of the current mark.

    Spirit Mark on Apparel

    Internal units are encouraged to show their school spirit and support UAB athletics by utilizing the Blaze head logo as a secondary spirit mark (e.g. added to sleeve or nape of the neck on a unit polo). However, the Blaze head logo should not be the primary mark of units or locked up with unit names.

    If you’re uncertain about how to utilize athletics logos, please contact This email address is being protected from spambots. You need JavaScript enabled to view it. for assistance.

    unit polos.
    UAB logo and unit as it should appeare on polo shirt's left chest.

    Left Chest

    Blaze on unit polos sleeve.

    Sleeve

  • 50th Anniversary Mark Guidelines

    Unlike the standard UAB logo, the 50th anniversary mark is not intended to incorporate the division or department identity. The anniversary mark should always be paired with either the core UAB logo or the school, college, unit logo with the full university name.

    Visit the UAB 50th Anniversary Toolkit and Style Guide to learn more about using the logo/mark.

    Shield with Est. 1969

     

    Shield Only

     

    Lockup | Horizontal

     

    Lockup | Square

     
  • Department & Program Logos

    Because lockups are limited to schools/colleges and central units (at VP levels), new standards have been developed for identifying departments and programs in print, on the web, and in merchandise.

    Brochure - Academic Program Example

    Core Logo

    Core logo printed on front of brochure.

    Department Name

    Department name is typed out - with the appropriate space around the logo.

    Cover Design aligns with Department

    Cover design that helps identify the department.

    Core Logo with College and School Partnerships

    Core logo on back, with college and school partnership typed in Proxima Nova.

    • Core Logo

      Core logo printed on front of brochure.

    • Department Name

      Department name is typed out - with the appropriate space around the logo.

    • Cover Design aligns with Department

      Cover design that helps identify the department.

    • Core Logo with College and School Partnerships

      Core logo on back, with college and school partnership typed in Proxima Nova.

      Brochure - Academic Department Example

      Core Logo

      Core logo printed on front of brochure.

      Department Name

      Department name is typed out - with the appropriate space around the logo.

      Cover Design aligns with Department

      Cover design that helps identify the department. UAB Green on cover of brochure.

      School/College/Unit Logo

      School/College/Unit logo on back of brochure.

      • Core Logo

        Core logo printed on front of brochure.

      • Department Name

        Department name is typed out - with the appropriate space around the logo.

      • Cover Design aligns with Department

        Cover design that helps identify the department. UAB Green on cover of brochure.

      • School/College/Unit Logo

        School/College/Unit logo on back of brochure.

        Website Example

        Core Logo

        University of Alabama at Birmingham core logo on top of site.

        Department and Unit Name

        Department and unit names listed in Proxima Nova.

        • Core Logo

          University of Alabama at Birmingham core logo on top of site.

        • Department and Unit Name

          Department and unit names listed in Proxima Nova.

          T-Shirt Example

          UAB Branded Color

          Green t-shirt is on brand one with one of the colors from the UAB primary color pallete.

          Custom Artwork

          Custom artwork is allowed in collaboration with the unit.

          UAB Core Logo

          UAB Core logo is printed on garment.

          • UAB Branded Color

            Green t-shirt is on brand one with one of the colors from the UAB primary color pallete.

          • Custom Artwork

            Custom artwork is allowed in collaboration with the unit.

          • UAB Core Logo

            UAB Core logo is printed on garment.

            Flyer Example

            Some publications require identification for multiple UAB entities, including divisions, colleges, departments, offices, or programs. In these applications, multiple UAB logos clutter space and diminish recognition of the involved groups.

            Core Logo

            UAB Core Brand - University of Alabama at Birmingham core brand.

            Department and Unit Names

            Department and unit names listed in Proxima Nova.

            • Core Logo

              UAB Core Brand - University of Alabama at Birmingham core brand.

            • Department and Unit Names

              Department and unit names listed in Proxima Nova.

            • Visit the UAB Medicine Branding Site to learn more.