A single color communicates meaning almost instantaneously, and color is a key factor in brand recognition. Color defines us, unifies us, rallies us.
The official university colors are green and white, with gold traditionally used as an accent color. Acceptable shades of green and gold and other accents are included below.
For Designers and Printers: CMYK Values
Use the CMYK values presented here instead of Pantone’s recommended CMYK formulas to match the PMS colors in these palettes. Pantone’s formulas have changed and no longer accurately reflect UAB’s official colors. As software programs upgrade to Pantone’s new specifications, be sure to create the correct CMYK formulas within your files. Do not rely upon the programs’ automatic conversion from spot color to process color.
Color Formats for Digital and Print Design
When designing for print, use either PMS or CMYK formats. When designing for digital, use RGB or HEX formats. These color breakdowns have been calibrated for the best output on their individual platforms.