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Colors

A single color communicates meaning almost instantaneously, and color is a key factor in brand recognition. Color defines us, unifies us, rallies us.

The official university colors are green and white, with gold traditionally used as an accent color. Acceptable shades of green and gold and other accents include the following:

Core Palette

(for print and digital use)

 
UAB Green
PMS: 3425 CMYK: 100 0 78 42 RGB: 30 107 82 Hex: #1E6B52
 
Dragon's Lair Green
PMS: 350 CMYK: 80 43 83 42 RGB: 41 81 53 Hex: #295135
 
Campus Green
PMS: 376 CMYK: 50 0 100 0 RGB: 128 188 0 Hex: #80bc00
 
Loyal Yellow
PMS: 109 CMYK: 0 15 100 0 RGB: 255 209 0 Hex: #ffd400
 
Blaze Gold
PMS: 7503 CMYK: 34 35 68 4 RGB: 170 151 103 Hex: #aa9767
 
Smoke Gray
PMS: Cool Gray 9 CMYK: 0 0 0 60 RGB: 128 130 133 Hex: #808285

Expanded Palette

(for print use only)

 
Navy
PMS: 534 CMYK: 98 85 36 27 RGB: 28 53 94 Hex: #1c355e
 
Cyan
PMS: 7689 CMYK: 79 33 7 0 RGB: 35 141 193 Hex: #238dc1
 
Coral
PMS: 7416 CMYK: 3 73 70 0 RGB: 234 104 82 Hex: #ea6852
 
Brown
PMS: 476 CMYK: 48 67 75 55 RGB: 80 54 41 Hex: #503629

Suggested Color Palettes

(for print use only)

Option 1
UAB Green Apple Green 40% Apple Green Stone
Option 2
Navy Cyan Apple Green 50% Apple Green
Option 3
Brown Gold Blaze 50% Gold
Option 4
Apple Green Coral Stone 50% Stone