A single color communicates meaning almost instantaneously, and color is a key factor in brand recognition. Color defines us, unifies us, rallies us.
The official university colors are green and white, with gold traditionally used as an accent color. Acceptable shades of green and gold and other accents are included below.
Core Digital Palette
When designing for print, use either PMS or CMYK formats. When designing for digital, use RGB or HEX formats. These color breakdowns have been calibrated for the best output on their individual platforms. This palette is intended for digital use only.
Digital Accessibility
When using colors online, there must be sufficient contrast between the foreground (text/graphic color) and background. When the color contrast is too low, members of your audience may have difficulty reading your material. It is essential to choose the right color combination at the start of your project to prevent the need to make changes in its final stages.
In order to meet accessibility standards, your background-to-text contrast ratio should be at least 4.5:1. We have provided color breakdowns below to help you identify accessible combinations using UAB's core digital color palatte.
Depending on the size of your text, some color combinations are allowable with large text but not with smaller text (see sidebar for guidance on text size). For example, if you want to use a Campus Green background, you can use black text at any size, but Dragon's Lair Green can only be used with large text.
A 23px regular or smaller
A 18.66px bold or larger, or 24px regular or larger
Passes contrast check
Does not pass contrast check
UAB Green #1E6B52
RGB(30,107,82)
#144B39
Dragon’s Lair Green
A
A
#80BC00
Campus Green
A
A
#FFD400
Loyal Yellow
A
A
#AA9767
Blaze Gold
A
A
#808285
Smoke Gray
A
A
#000000
Black
A
A
#FFFFFF
White
A
A
Digital Dragon’s Lair Green #144B39
RGB(20,75,57)
#1E6B52
UAB Green
A
A
#80BC00
Campus Green
A
A
#FFD400
Loyal Yellow
A
A
#AA9767
Blaze Gold
A
A
#808285
Smoke Gray
A
A
#000000
Black
A
A
#FFFFFF
White
A
A
Campus Green #80BC00
RGB(128,188,0)
#1E6B52
UAB Green
A
A
#144B39
Dragon’s Lair Green
A
A
#FFD400
Loyal Yellow
A
A
#AA9767
Blaze Gold
A
A
#808285
Smoke Gray
A
A
#000000
Black
A
A
#FFFFFF
White
A
A
Loyal Yellow #FFD400
RGB(255,212,0)
#1E6B52
UAB Green
A
A
#144B39
Dragon’s Lair Green
A
A
#80BC00
Campus Green
A
A
#AA9767
Blaze Gold
A
A
#808285
Smoke Gray
A
A
#000000
Black
A
A
#FFFFFF
White
A
A
Blaze Gold #AA9767
RGB(170,151,103)
#1E6B52
UAB Green
A
A
#144B39
Dragon’s Lair Green
A
A
#80BC00
Campus Green
A
A
#FFD400
Loyal Yellow
A
A
#808285
Smoke Gray
A
A
#000000
Black
A
A
#FFFFFF
White
A
A
Smoke Gray #808285
RGB(128,130,133)
#1E6B52
UAB Green
A
A
#144B39
Dragon’s Lair Green
A
A
#80BC00
Campus Green
A
A
#FFD400
Loyal Yellow
A
A
#AA9767
Blaze Gold
A
A
#000000
Black
A
A
#FFFFFF
White
A
A
White #FFFFFF
RGB(255,255,255)
#1E6B52
UAB Green
A
A
#144B39
Dragon’s Lair Green
A
A
#80BC00
Campus Green
A
A
#FFD400
Loyal Yellow
A
A
#AA9767
Blaze Gold
A
A
#808285
Smoke Gray
A
A
#000000
Black
A
A
Core Print Palette
When designing for print, use either PMS or CMYK formats. Use the CMYK values presented here instead of Pantone’s recommended CMYK formulas to match the PMS colors in these palettes. Pantone’s formulas have changed and no longer accurately reflect UAB’s official colors. As software programs upgrade to Pantone’s new specifications, be sure to create the correct CMYK formulas within your files. Do not rely upon the programs’ automatic conversion from spot color to process color. This palette is intended for print use only.
Print Accessibility
Because of the many variables print projects introduce to accessibility, certain combinations of fonts and colors that are unusable on digital platforms may be usable in print. If you’re working on a print project and have questions about accessibility, contact the Creative Operations team at This email address is being protected from spambots. You need JavaScript enabled to view it. for help.
*Dragon's Lair Green varies slightly between Digital and Print palette
For print use only
Expanded Palette
For print use only