A single color communicates meaning almost instantaneously, and color is a key factor in brand recognition. Color defines us, unifies us, rallies us.

The official university colors are green and white, with gold traditionally used as an accent color. Acceptable shades of green and gold and other accents are included below.

For digital use only

Core Digital Palette

When designing for print, use either PMS or CMYK formats. When designing for digital, use RGB or HEX formats. These color breakdowns have been calibrated for the best output on their individual platforms. This palette is intended for digital use only.

Digital Accessibility

When using colors online, there must be sufficient contrast between the foreground (text/graphic color) and background. When the color contrast is too low, members of your audience may have difficulty reading your material. It is essential to choose the right color combination at the start of your project to prevent the need to make changes in its final stages.

In order to meet accessibility standards, your background-to-text contrast ratio should be at least 4.5:1. We have provided color breakdowns below to help you identify accessible combinations using UAB's core digital color palatte.

Depending on the size of your text, some color combinations are allowable with large text but not with smaller text (see sidebar for guidance on text size). For example, if you want to use a Campus Green background, you can use black text at any size, but Dragon's Lair Green can only be used with large text.

A 23px regular or smaller

A 18.66px bold or larger, or 24px regular or larger

Passes contrast check

Does not pass contrast check

UAB Green #1E6B52
RGB(30,107,82)

#144B39

Dragon’s Lair Green

A

A

#80BC00

Campus Green

A

A

#FFD400

Loyal Yellow

A

A

#AA9767

Blaze Gold

A

A

#808285

Smoke Gray

A

A

#000000

Black

A

A

#FFFFFF

White

A

A

Digital Dragon’s Lair Green #144B39
RGB(20,75,57)

#1E6B52

UAB Green

A

A

#80BC00

Campus Green

A

A

#FFD400

Loyal Yellow

A

A

#AA9767

Blaze Gold

A

A

#808285

Smoke Gray

A

A

#000000

Black

A

A

#FFFFFF

White

A

A

Campus Green #80BC00
RGB(128,188,0)

#1E6B52

UAB Green

A

A

#144B39

Dragon’s Lair Green

A

A

#FFD400

Loyal Yellow

A

A

#AA9767

Blaze Gold

A

A

#808285

Smoke Gray

A

A

#000000

Black

A

A

#FFFFFF

White

A

A

Loyal Yellow #FFD400
RGB(255,212,0)

#1E6B52

UAB Green

A

A

#144B39

Dragon’s Lair Green

A

A

#80BC00

Campus Green

A

A

#AA9767

Blaze Gold

A

A

#808285

Smoke Gray

A

A

#000000

Black

A

A

#FFFFFF

White

A

A

Blaze Gold #AA9767
RGB(170,151,103)

#1E6B52

UAB Green

A

A

#144B39

Dragon’s Lair Green

A

A

#80BC00

Campus Green

A

A

#FFD400

Loyal Yellow

A

A

#808285

Smoke Gray

A

A

#000000

Black

A

A

#FFFFFF

White

A

A

Smoke Gray #808285
RGB(128,130,133)

#1E6B52

UAB Green

A

A

#144B39

Dragon’s Lair Green

A

A

#80BC00

Campus Green

A

A

#FFD400

Loyal Yellow

A

A

#AA9767

Blaze Gold

A

A

#000000

Black

A

A

#FFFFFF

White

A

A

White #FFFFFF
RGB(255,255,255)

#1E6B52

UAB Green

A

A

#144B39

Dragon’s Lair Green

A

A

#80BC00

Campus Green

A

A

#FFD400

Loyal Yellow

A

A

#AA9767

Blaze Gold

A

A

#808285

Smoke Gray

A

A

#000000

Black

A

A

For print use only

Core Print Palette

When designing for print, use either PMS or CMYK formats. Use the CMYK values presented here instead of Pantone’s recommended CMYK formulas to match the PMS colors in these palettes. Pantone’s formulas have changed and no longer accurately reflect UAB’s official colors. As software programs upgrade to Pantone’s new specifications, be sure to create the correct CMYK formulas within your files. Do not rely upon the programs’ automatic conversion from spot color to process color. This palette is intended for print use only.

Print Accessibility

Because of the many variables print projects introduce to accessibility, certain combinations of fonts and colors that are unusable on digital platforms may be usable in print. If you’re working on a print project and have questions about accessibility, contact the Creative Operations team at This email address is being protected from spambots. You need JavaScript enabled to view it. for help.

*Dragon's Lair Green varies slightly between Digital and Print palette

 
UAB Green
PMS: 3425 CMYK: 100 0 78 42
 
Dragon's Lair Green*
PMS: 350 CMYK: 80 43 83 42
 
Campus Green
PMS: 376 CMYK: 50 0 100 0
 
Loyal Yellow
PMS: 109 CMYK: 0 15 100 0
 
Blaze Gold
PMS: 7503 CMYK: 34 35 68 4
 
Smoke Gray
PMS: Cool Gray 9 CMYK: 0 0 0 60

For print use only

Expanded Palette

 
Navy
PMS: 534 CMYK: 98 85 36 27
 
Cyan
PMS: 7689 CMYK: 79 33 7 0
 
Coral
PMS: 7416 CMYK: 3 73 70 0
 
Brown
PMS: 476 CMYK: 48 67 75 55

For print use only

Suggested Color Palettes

Option 1
UAB Green Dragon's Lair Green Campus Green 40% Campus Green Smoke Gray
Option 2
UAB Green Navy Cyan Campus Green 50% Campus Green
Option 3
UAB Green Brown Blaze Gold Blaze 50% Blaze Gold
Option 4
UAB Green Campus Green Coral Smoke Gray 50% Smoke Gray