Copy Guidelines
First Formal Mention (e.g. Press Release, etc.):
University of Alabama at Birmingham Marnix E. Heersink School of Medicine
First Informal Mention (e.g. Headlines, Titles When Formal Mention Has Already Been Used, etc.):
UAB Heersink School of Medicine
Second and All Subsequent Mentions
Heersink School of Medicine
Logos
Type | Color | Standard Logo | Centered Logo | |||
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Without ® | Color | png | eps | png | eps | |
Green | png | eps | png | eps | ||
B/W | png | eps | png | eps | ||
White | png | eps | png | eps | ||
With ® | Color | png | eps | png | eps | |
Green | png | eps | png | eps | ||
B/W | png | eps | png | eps | ||
White | png | eps | png | eps |
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Core Logos
We are removing "Knowledge that will change your world" from the core logo. Units may still use this tagline in existing materials; however, University Relations will no longer distribute the logo with the tagline locked up.
The core UAB logo — monogram + wordmark — now comes in an extreme horizontal format, designed to work best in the tight spaces on mobile screens.
Standard Logo
The standard UAB logo (monogram + wordmark) incorporates two graphic elements: the UAB monogram and “The University of Alabama at Birmingham” wordmark.
Centered Logo
The centered logo can be used when space is limited or when the logo must appear in a grouping with other logos, such as with sponsorships or partnership listings.
Extreme Horizontal Logo
The extreme horizontal logo can be used when space is limited or when the logo must appear in the tight spaces of screens on digital devices.
UAB Watermark
The circular watermark may be used only where embroidery patches traditionally have been used on uniforms such as lab coats, smocks, and scrubs. Where required, metallic medallions, coins, certificates, and lapel pins also may use a circular configuration. The watermark should be paired with the full UAB logo where possible.
University Seal
The university seal is a registered trademark reserved for official and ceremonial uses only, as determined by University Relations. Examples include diplomas, legal documents, commencement programs, policy manuals, formal invitations, certificates, and awards. The official seal symbolizes the formal authority vested in the university.
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School/College/Central Unit Logos
The unit logos combine the UAB logo and a school/college/central unit identifier in a single graphic image. In order to establish greater brand consistency — and with the understanding that many people who see our communications are not familiar with the UAB acronym — President Watts has asked that we use the full university name in the logo and limit lockups to UAB schools, colleges, and central (VP-level) units.
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Logos are limited to the following schools/colleges/central units:
Central Units (at VP levels):
- Research
- Advancement
- Provost
- Financial Affairs & Administration
- Student Affairs
- Information Technology
- University Relations
- President
- Libraries
- Diversity, Equity, & Inclusion
Schools/Colleges:
- Collat School of Business
- College of Arts & Sciences
- School of Dentistry
- School of Education
- School of Engineering
- Graduate School
- School of Health Professions
- Honors College
- School of Medicine
- School of Nursing
- School of Optometry
- School of Public Health
University Relations will produce standard and centered versions of the school, college, and central unit logos, along with versions sized for social channel profiles.
Standard
Centered
Social Media
Internal Unit Logos
Internal unit logos have been developed to pair internal unit names with the UAB brand. Internal unit logos cannot be used externally.
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Internal unit logos are limited to the following internal units:
Facilities
- Facilities (division logo)
- Sustainability
- Small Business Inclusion
- Recycling
- Parking and Transportation (moving to just Transportation)
- Environmental Health & Safety
Financial Affairs
- University Purchasing
Provost Office
- eLearning & Professional Studies
- Undergraduate Research & Service Learning
- Undergraduate Admissions
- Student Abroad
- Trio
- OneStop
Student Affairs
- Campus Recreation
- Veteran Support Services
- Disability Support Services
- Student Health Services
- Student Counseling Services
- Wellness Promotion
- Career & Professional Development
- Multicultural & Diversity Programs
- Student Conduct & Outreach
- Student Involvement & Leadership
- Off Campus Student Services
- Parent & Family Services
- Student Housing & Residence Life
- Campus Dining
- Hill Student Center
- Student Media
- Student Affairs Marketing & Communications
Internal unit logos are available in two arrangements, horizontal and centered, to accommodate a variety of sizes and orientations.
Standard
Centered
Centers and Institute Logos
Centers and institutes with multiple funding sources — such as multi-institution grants — may have a compelling need for their own brand. These entities may be granted sub-brand status within UAB brand standards. Lockups for centers and institutes will be at the discretion of University Relations.
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Logos are limited to the following schools/colleges/central units:
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Anniversary Marks
Official marks have been created to help UAB’s units celebrate their 10th, 25th, 50th, 75th, and 100th anniversaries. Anniversary marks should always be paired with an official UAB logo, similar to examples below. Learn more and download marks.
Shield with Est. 1969
Shield Only
Lockup | Horizontal
Lockup | Square
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Department & Program Logos
Because lockups are limited to schools/colleges and central units (at VP levels), new standards have been developed for identifying departments and programs in print, on the web, and in merchandise.
Brochure - Academic Program Example
View larger version-
Core Logo
Core logo printed on front of brochure.
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Department Name
Department name is typed out - with the appropriate space around the logo.
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Cover Design aligns with Department
Cover design that helps identify the department.
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Core Logo with College and School Partnerships
Core logo on back, with college and school partnership typed in Proxima Nova.
Brochure - Academic Department Example
View larger versionCover Design aligns with Department
Cover design that helps identify the department. UAB Green on cover of brochure.
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Core Logo
Core logo printed on front of brochure.
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Department Name
Department name is typed out - with the appropriate space around the logo.
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Cover Design aligns with Department
Cover design that helps identify the department. UAB Green on cover of brochure.
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School / College / Unit Logo
School/College/Unit logo on back of brochure.
T-Shirt Example
View larger versionUAB Branded Color
Green t-shirt is on brand one with one of the colors from the UAB primary color pallete.
Flyer Example
Some publications require identification for multiple UAB entities, including divisions, colleges, departments, offices, or programs. In these applications, multiple UAB logos clutter space and diminish recognition of the involved groups.
View larger version -
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Athletics Logos
Blaze, UAB athletics monogram with flames, and Blazer logos are registered trademarks designed for use by the UAB Athletic Department. These logos are not intended to appear with, or replace, the full UAB logo.
Spot the Differences: How to Identify Current Logos
Our primary athletic logo, Blaze, has evolved many times over the years, so it is important to be able to identify outdated marks and ensure use of the current mark.
Correct Usage
- "Correct Usage" Has ® mark
- No extra flame
- Dragon is solid green
- Eye is brighter gold
- Flame is 2 colors
Incorrect Usage
- "Incorrect Usage" Has ™ mark
- Extra flame
- Dragon has two color greens
- Eye is brighter yellow
- Flame is 3 colors
Blaze as a Secondary Spirit Mark
Internal units are encouraged to show their school spirit and support UAB athletics by utilizing the Blaze logo as a secondary spirit mark (examples below). However, the Blaze logo should not be the primary mark for units or locked up with unit names.
If you are uncertain about how to utilize athletics logos, please contact
This email address is being protected from spambots. You need JavaScript enabled to view it. for assistance.Polo
Mug
Sticker
Sign
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Visit the UAB Medicine Branding Site to learn more.
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Core Logos
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School/College Logos
- Collat School of Business
- College of Arts & Sciences
- Graduate School
- Graduate School & Global Affairs
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Heersink School of Medicine
Download new logos and view guidelines.
Logos + Guidelines - Honors College
- School of Dentistry
- School of Education and Human Sciences
- School of Engineering
- School of Health Professions
- School of Nursing
- School of Optometry
- School of Public Health
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Central Unit Logos
Internal Unit Logos
- Army ROTC
- Benevolent Fund
- Campus Dining
- Career and Professional Development
- Career Center
- Child Development Center
- Commission on the Status of Women
- Community Standards & Student Accountability
- Compliance and Risk Assurance
- Conference Services
- Council of Academic Advisors
- Dining
- Disability Support Services
- Education Abroad
- elearning and Professional Studies
- Emergency Management
- Employee Assistance and Counseling Center
- Employee Health
- Employee Wellness
- Environmental Health & Safety
- Facilities Division
- Faculty Senate
- Financial Affairs
- Graduate Student Government
- Hill Student Center
- Human Resources
- Informatics Institute
- International Faculty & Staff Immigration Services
- International Student & Scholars Services
- Institutional Effectiveness & Analysis
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INTO UAB
Download new logos and view guidelines.
Logos + Guidelines - Learning Development
- National Alumni Society
- National and International Fellowships and Scholarships
- Occupational Health & Safety
- Off-Campus Student & Family Engagement
- Off-Campus Student Services
- Office of the Registrar
- One Stop Student Services
- Parent and Family Services
- Police and Public Safety
- Physical Security
- Printing and Mailing
- Recycling
- Scholarly Communication
- Service Learning & Undergraduate Research
- Small Business Inclusion
- Staff Council
- Student Affairs Marketing and Communications
- Student Assistance & Support
- Student Counseling Services
- Student Health Services
- Student Housing and Residence Life
- Student Involvement
- Student Media
- Student Multicultural and Diversity Programs
- Sustainability
- The Alliance for LGBTQ Equality
- Title IX
- Transportation
- TRIO Academic Services
- Undergraduate Student Government Association
- University Purchasing
- University Recreation
- University Writing Center
- Veteran Services
- Vulcan Materials Academic Success Center
- Wellness Promotion
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Center & Institute Logos
The logos below were created for entities that have undergone UA System Board of Trustees’ approval to become official UAB centers or institutes. Board approval is required before centers and institutes are established or dissolved, change their name, move to another school, combine with another center, or shift their main focus. The Board defines an official center or institute as an entity with a primary focus that falls within one of two categories:
- Instruction or research centers and institutes have, as a major focus, activities related to the instruction of students or the conduct of research.
- Service centers and institutes have a major focus on activities related to the dissemination of information or the provision of service to the community.
Some UAB entities belong to a federal grant, such as NIH. In this case, the Board approval process is unnecessary, and official university logo lockups are available. Contact
This email address is being protected from spambots. You need JavaScript enabled to view it. for assistance.For a full listing of UAB’s approved centers and institutes, including established dates, visit the UA System website.
- Alabama Regional Center for Infection Prevention and Control Training and Technical Assistance
- Alzheimers Disease Center
- Bill L Harbert Institute for Innovation and Entrepreneurship
- Center for Addiction and Pain Prevention and Intervention
- Center for Aids Research
- Center for Clinical and Translational Science
- Center for Economic Education
- Center for Engagement in Disability Health and Rehabilitation Sciences (CEDHARS)
- Center for Excellence in Developmental Disabilities
- Center for Exercise Medicine
- Center for Free Radical Biology
- Center for Health Informatics for Patient Safety/Quality
- Center for Healthcare Management and Leadership
- Center for Injury Science
- Center for Nanoscale Material and Biointegration
- Center for Neurodegeneration and Experimental Therapeutics
- Center for Outcomes and Effectiveness Research and Education
- Center for Palliative & Supportive Care
- Center for Pediatric Onset Demyelinating Disease
- Center for Sales Leadership
- Center for Teaching and Learning
- Center for the Study of Community Health
- Center for Women’s Reproductive Health
- Civitan International Research Center
- Civitan Sparks Clinics
- Comprehensive Arthritis, Musculoskeletal, Bone, and Autoimmunity Center
- Comprehensive Cardiovascular Center
- Comprehensive Diabetes Center
- Comprehensive Neuroscience Center
- Comprehensive Transplant Institute
- Deep South Center for Occupational Health And Safety
- Diabetes Research Center
- Evelyn F. McKnight Brain Institute
- Global Center for Craniofacial, Oral and Dental Disorders
- Gregory Fleming James Cystic Fibrosis Research Center
- Hugh Kaul Precision Medicine Institute
- Immunology Institute
- Informatics Institute
- Institute for Cancer Outcomes & Survivorship
- Institute for Human Rights
- Institute for Oral Health Research
- Integrative Center for Aging Research
- Lifespan Comprehensive Sickle Cell Center
- Lister Hill Center for Health Policy
- Marnix E. Heersink Institute for Biomedical Innovation
- Mary Heersink Institute for Global Health
- Microbiome Center
- Minority Health & Health Equity Research Center
- Nathan Shock Center
- Nephrology Research & Training Center
- Nutrition Obesity Research Center
- O'Brien Center
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O'Neal Comprehensive Cancer Center at UAB
Download new logos and view guidelines.
Logos + Guidelines - Regions Institute for Financial Education
- Research Foundation
- Sparkman Center for Global Health
- Sustainable Smart Cities Research Center
- Vision Science Research Center
- Voice Center
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Department & Program Logos
Logos are limited to schools/colleges and central units (at VP levels). Learn about the standards for identifying departments and programs in print, on the web, and in merchandise in the logo types section.
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Anniversary Marks
University Anniversary Marks
Toolkit and Style GuideOfficial marks have been created to help UAB’s units celebrate their 10th, 25th, 50th, 75th, and 100th anniversaries. Using anniversary marks correctly will present a consistent, shared look and feel. It also will increase awareness of UAB’s history of innovation and achievement among students, employees, donors, partners, advocates, and the public.
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At a Glance
When and where should I use anniversary marks?
UAB units celebrating a 10th, 25th, 50th, 75th, or 100th anniversary may use an official anniversary mark on social media, print materials, banners, merchandise, e-mail signatures, web footers, and more. Other anniversaries (e.g. 20th, 40th, etc.) that do not warrant an official anniversary mark may be acknowledged in text format (e.g. “The University of Alabama at Birmingham’s School of _____ is celebrating 20 years!”).
How should I use an anniversary mark with UAB’s logo?
Anniversary marks should always be used with UAB’s main brand identity and should be secondary to UAB’s logo. The unit’s established date should be featured in the mark’s bottom banner. Contact
This email address is being protected from spambots. You need JavaScript enabled to view it. for assistance adding the established year.What if I have questions?
As you use the mark and create materials, feel free to consult University Relations by contacting
This email address is being protected from spambots. You need JavaScript enabled to view it. . -
Marks
The unit’s established date (e.g. "EST. 1969") must be added to the mark’s bottom banner to help provide context. Contact
This email address is being protected from spambots. You need JavaScript enabled to view it. for assistance adding the established year.-
10th Anniversary
- Black Outline 1
- Black Outline 2
- Color - White Outline
- Color
- Green Outline
- Greyscale - White Outline
- Greyscale
- White Outline
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25th Anniversary
- Black Outline 1
- Black Outline 2
- Color - White Outline
- Color
- Green Outline
- Greyscale - White Outline
- Greyscale
- White Outline
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50th Anniversary
- Black Outline 1
- Black Outline 2
- Color - White Outline
- Color
- Green Outline
- Greyscale - White Outline
- Greyscale
- White Outline
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75th Anniversary
- Black Outline 1
- Black Outline 2
- Color - White Outline
- Color
- Green Outline
- Greyscale - White Outline
- Greyscale
- White Outline
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100th Anniversary
- Black Outline 1
- Black Outline 2
- Color - White Outline
- Color
- Green Outline
- Greyscale - White Outline
- Greyscale
- White Outline
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Lockups
Unlike the standard UAB logo, the 50th anniversary mark is not intended to incorporate division or department identity. The anniversary mark should always be paired with either the core UAB logo or the school, college, unit logo.
Horizontal
- Color
50th Logo Right Aligned - Color
50th Logo Left Aligned - White
50th Logo Right Aligned - White
50th Logo Left Aligned
Square
- Color
- Color with White Outline
- White
- Color
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Logo White Space
The importance of clear space around brand elements and throughout all layouts cannot be overstated. The space adds confidence and clarity to the visual messaging. The more space, the better. The visuals below will help you define minimums.
Spacing for the Mark
The mark should be surrounded on all sides by clear space, no less than ¼ inch on all sides. Do not print graphics, rules, typography, or other elements in this area.
Minimum Size
The preferred mark is the hield with the established date, but in some instances, the mark will need to be much smaller. The shield with only the number 50 (no established date) may be used in these cases. The mark can be reduced to 18px by 18px. In print and other use cases it’s recommended that the size not to be reduced below 1/2-inch.
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Inappropriate Usage
Stretch to Fill Space
Rotate the Mark
Place within a Box
Change the Color of the Mark
Add "Fun" Layer Effects
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Colors
Primary
(for print and digital use)
UAB GreenPMS: 3425 CMYK: 100 0 78 42 RGB: 30 107 82 Hex: #1E6B52Campus GreenPMS: 376 CMYK: 50 0 100 0 RGB: 128 188 0 Hex: #80bc00Loyal YellowPMS: 109 CMYK: 0 15 100 0 RGB: 255 209 0 Hex: #ffd400Smoke GrayPMS: Cool Gray 9 CMYK: 0 0 0 60 RGB: 128 130 133 Hex: #808285Secondary
(for print and digital use)
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Fonts
Note: Fonts carry license agreements just like any other software. As such, we cannot make them available for download.
Proxima NovaAvailable in Multiple Weights
Find on TypekitKulturistaAvailable in Multiple Weights
Find on TypekitAccent Fonts
These hand written fonts should only be used as an accent to the main fonts above. They can be used for pullquotes or captions.
Reenie BeanieRegular
Find on TypekitFloodStandard Regular
Find on TypekitRollerscriptSmooth
Find on Typekit -
Using & Accessing Photography from UAB Archives
Throughout 2019 units may want to use photos from UAB Archives in marketing and communication materials. A collection of photos is available online at uab.edu/archives or you can contact
This email address is being protected from spambots. You need JavaScript enabled to view it. if you have additional photo needs. Below is information on copyright and publication of materials from UAB Archives.Publication of Materials
Patrons should provide appropriate credit for all photographs used. The best way to give credit to UAB Archives is to pair this statement with all photographs: "Image(s) courtesy of UAB Archives."
Copyright
The photographs housed in the UAB Archives may be protected under Title 17 of the United States Copyright Law. UAB Archives may not own the copyright or intellectual rights to some material in its collections.
Contact Information:
Physical Location
Lister Hill Library of the Health Sciences
Third Floor
1700 University BoulevardPhone
205.934.1896 or 205.934.9671
Email
This email address is being protected from spambots. You need JavaScript enabled to view it. Website
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Memories: Oral History Initiative
As part of the university’s 50th anniversary celebration, we’ve begun an oral history initiative. Visit the memories page to see stories we’ve collected, or share your own UAB memory!
Graphics
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Facebook
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Twitter/Instagram/Snapchat
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Banners
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Digital Signage
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Flyers and Posters
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Type Color Logo 10th Anniversary Color png eps Color with White Outline png eps Green Outline png eps Black Outline 1 png eps Black Outline 2 png eps Greyscale png eps Greyscale with White Outline png eps White Outline png eps 25th Anniversary Color png eps Color with White Outline png eps Green Outline png eps Black Outline 1 png eps Black Outline 2 png eps Greyscale png eps Greyscale with White Outline png eps White Outline png eps 50th Anniversary Color png eps Color with White Outline png eps Green Outline png eps Black Outline 1 png eps Black Outline 2 png eps Greyscale png eps Greyscale with White Outline png eps White Outline png eps 75th Anniversary Color png eps Color with White Outline png eps Green Outline png eps Black Outline 1 png eps Black Outline 2 png eps Greyscale png eps Greyscale with White Outline png eps White Outline png eps 100th Anniversary Color png eps Color with White Outline png eps Green Outline png eps Black Outline 1 png eps Black Outline 2 png eps Greyscale png eps Greyscale with White Outline png eps White Outline png eps -
At a Glance
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Athletics Logos
Blaze, UAB athletics monogram with flames, and Blazer logos are registered trademarks designed for use by the UAB Athletic Department. These logos are not intended to appear with, or replace, the full UAB logo.
Internal units are encouraged to show their school spirit and support UAB athletics by utilizing the Blaze head logo as a secondary spirit mark (e.g. added to sleeve or nape of the neck on a unit polo). However, the Blaze head logo should not be the primary mark of units or locked up with unit names. Follow the link below to learn more and view examples.
If you’re uncertain about how to utilize athletics logos, please contact
This email address is being protected from spambots. You need JavaScript enabled to view it. for assistance.
A shared brand unifies, simplifies, and defines UAB. But it's more than a logo or website. Our brand is our reputation: It explains who we are and why we matter to students, employees, and the communities that support and rely on us.
Visual Identity
Access the key components that represent our visual brand identity.
Voice
Writing or publishing copy for the university? View guidelines and examples.
UAB Medicine Brand
Please use the UAB Medicine brand when communicating with or marketing to patients, referring physicians, or general consumers about clinical care.
University Brand
Please use the university brand when communicating or marketing for development, faculty and staff recruitment, or research purposes.
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Guidelines & Resources
Logos
Type Color Standard Logo O'Neal Comprehensive Cancer Center at UAB Without ® Color png eps Green png eps B/W png eps White png eps With ® Color png eps Green png eps B/W png eps White png eps To request a merchandise shortcut version of the logo (for small imprint areas), please contact
This email address is being protected from spambots. You need JavaScript enabled to view it. .PowerPoint Templates
New PowerPoint templates are coming soon!
Copy Guidelines
First Formal Mention (e.g. Press Release, etc.):
O’Neal Comprehensive Cancer Center at the University of Alabama at Birmingham
First Informal Mention (e.g. Headlines, Titles When Formal Mention Has Already Been Used, etc.):
O’Neal Comprehensive Cancer Center at UAB
Second Mention
O’Neal Comprehensive Cancer Center
All Subsequent Mentions
O’Neal Cancer Center
Please Do Not Use
OCCC
O’Neal CCC