Shop Licensed UAB Merchandise
There’s no better way to show your UAB Blazer spirit than by sporting your green and gold. With a growing list of licensed retailers, it’s easier than ever to shop the latest looks to be seen in green on campus and beyond. Best of all, purchasing official UAB merchandise from these licensed retailers means you’re supporting the university.
Step and Repeat Banners
A branded step and repeat banner can increase brand awareness and create a polished backdrop for photo and video at your special event. Step and repeats come in a variety of sizes and product models, and can be purchased from many of our approved promotional item and apparel vendors. Before placing an order, contact UAB Marketing at
Blaze Stress Balls
UAB partnered with Taylor Communications to design a custom stress ball modeled after our mascot Blaze. The figure is 4.5” tall by 3” wide and can accommodate customization on the belly. A minimum quantity of 2,000 is required, and production and ship time can take around 20 weeks. To request an estimate, or to place an order, please e-mail
Brand Standards
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I’m working with a small imprint space that cannot accommodate a full UAB logo. What are my options?
For small imprint spaces (e.g. thumb drives, pens, etc.), request your vendor offer similar products with larger imprint spaces. If no viable options exist, you may omit the UAB logo altogether and instead use a UAB font to write the university name in text. Example: “University of Alabama at Birmingham®️” Note the registered mark ®️ is still needed when presenting the university name in text.
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We have an outdated program / department logo. May we still use the logo on our marketing materials?
With the August 2018 brand refresh, program and department logos were retired. Moving forward, please use your appropriate school / college / unit logo. You may add your program or department name in text below the logo as long as adequate white space is observed and a UAB font is used. We ask that outdated logos be discontinued from use.
Vendors
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When am I required to use an approved vendor for promotional / apparel items?
Any time you are purchasing promotional / apparel items using UAB / state dollars, you are required to use one of the University Purchasing-approved vendors.
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My preferred vendor is not on the approved list. With whom may I speak about getting them added?
University Purchasing curates our approved promo / apparel vendor list. This department is responsible for establishing and awarding UAB purchase contracts in compliance with Alabama Bid Law. Please contact University Purchasing for inquiries.
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If I’m using non-UAB / non-state dollars to purchase promotional / apparel items, may I use any vendor I choose?
In this instance, you may use any CLC licensed vendor.
- How do I know if a vendor is CLC licensed?
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My preferred vendor is not licensed. What are my options?
Unlicensed vendors may apply for a license.
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How long does it take for my vendor to become CLC licensed? Does it cost anything?
Typically, the process takes several weeks and costs the vendor a nominal annual fee.
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My vendor is providing a one-time product featuring UAB’s trademarks. Is my vendor required to have a CLC license?
Yes, any vendor producing items that feature UAB’s trademarks is required to hold a CLC license. One-time licenses are available and are typically processed much faster. If it’s true one-time need (e.g. the vendor plans no future business with UAB), please contact
This email address is being protected from spambots. You need JavaScript enabled to view it. to initiate a one-time license with CLC.
Approval Process
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Why am I required to submit a Marketing Approval Form?
Per the UA System requirement, University Relations must approve all marketing and advertising efforts via the Marketing Approval Form. This process allows the university to track marketing spend and review art to ensure brand compliance.
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How soon after I submit my Marketing Approval Form will I receive a response?
Our average response time is within one hour and our average ticket solve time is 17 hours.
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I submitted a Marketing Approval Form, but I haven’t received a response and it’s been several days. Now what?
Please contact
This email address is being protected from spambots. You need JavaScript enabled to view it. to request a status update on your submission. Response time is typically fast, so there could have been a system error. -
Am I required to submit a Marketing Approval Form even if I’m not using UAB logos?
Yes, the form is required for all marketing and advertising efforts, even if a UAB logo is not used.
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Am I required to submit a Marketing Approval Form for a re-order of the exact same product?
Yes, it allows us to continue tracking marketing spend.
The below design examples illustrate various ways to incorporate UAB branding on your promotional and apparel items. Ready to find a vendor and place an order? Review the ordering and approval process.
Small Imprint Spaces
For small imprint spaces where a full UAB logo will not fit, you may omit the UAB logo altogether and instead use a UAB font to write the university name in text. Example: “University of Alabama at Birmingham®” Note the registered mark ® is still needed when presenting the university name in text. When presented graphically, the words “Alabama” and “Birmingham” must be on the same line and carry equal graphic weight.
Program/Department Branding
Under current UAB brand standards, we no longer create or use department / program logos. Instead, use either the core logo or your appropriate school / college / unit logo. You may add your program or department name in text below the logo as long as adequate white space is observed and a UAB font is used.
Writing the University Name in Text
UAB’s trademarks include some verbiage including “University of Alabama at Birmingham®,” “University of Alabama at Birmingham Blazers®,” “UAB®,” “UAB Blazers®,” “UAB Blazer™,” “Blazers™,” and “Blazer™.” Be sure to use the appropriate ® or ™ mark when printing this verbiage on promotional materials. When presented graphically, the words “Alabama” and “Birmingham” must be on the same line and carry equal graphic weight.
Whenever imprint space allows, a full logo, or full university name, is preferred (vs. “UAB®” alone).
Pairing University Logo with Other Graphics
It is permissible to print unofficial graphics on promotional items as long as an official UAB logo – or the full university name written in text - is present.
Co-Branding Internal Units
When multiple internal university units are sponsoring or presenting an initiative, use the core logo once, then write out unit names below in text separated by pipettes. UAB font should be used. This guideline is put in place to protect and elevate the brand of the university. It also provides an attractive and concise space to recognize all contributing units. The brand recognition stays consistent with the core logo while avoiding a muddled design. When promoting sponsors we understand that unit contributions are not always equal but we must consider how the design represents the brand of the entire institution.
Embroidery Shortcut
Because the university name portion of the logo often does not embroider legibly, we allow a shortcut. When ordering small quantities of embroidered apparel, you may omit the university name from your logo.