GoLink and UTM Generator

This tool allows you to shorten URLs and optionally add campaign UTM parameters for tracking data in Google Analytics.
BlazerID:
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Please enter your BlazerID

URL:
Only uab.edu links may be used.

URL of webpage to be shortened and/or tracked. All links must originate from www.uab.edu.

Requested GoLink:
Please use only letters, numbers, dashes, or underscores for your GoLink

What you'd like to appear after https://go.uab.edu/ as a "vanity" url, not required. If this field is left blank, a short, random string of letters will represent your link. Please choose a GoLink that represents your page or the concept you're trying to share. GoLinks are provided on a first-come, first-served basis; if the link you're trying to choose has already been claimed, you'll be asked to choose another. **Do not input the full URL here, i.e. www.uab.edu/research or go.uab.edu/research. Only input "research" and the form will generate the golink URL for you.


Medium:
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Think of the medium parameter as a bucket, they should represent large groups or types of content.

Source:
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The source represents the site or content in which the link is found or delivered.

Campaign Name:
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The name of the campaign used in paid marketing efforts. This tag can also be used for monthly email campaigns.

Content:
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Provides additional details about your campaign. For paid search campaigns, use it to differentiate ads. For emails that are more frequent than monthly, this should include the date of the email in the format "yyyy-mm-dd."


If additional custom parameters are required but not available here, use the Google Campaign URL Builder.

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