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Per the UA System requirement, Marketing & Communications must approve all marketing and advertising efforts via the Marketing Approval Form. This includes:

  • media buys — print, TV, radio, billboard, and digital/social, including AdWords;
  • working with a freelance creative — graphic design, video production, still photography, media plans and placements, social and/or digital marketing, email marketing, social media consulting, web development, marketing plans, and copywriting;
  • working with an outside agency;
  • event sponsorship;
  • ordering apparel, merchandise, and promotional items.

Once you have submitted your proposal, you will receive notification from our office within one business day. If there are any issues, we will follow up with you to address them. Per UAB Administration and Finance, any type of marketing or advertising requires a contract to be routed with UAB Contracts prior to any work being completed.

If you hire an approved freelance vendor currently under a Master Agreement, you will complete a Service Order form for each job and upload to the Marketing and Approval System.

If you have any questions about this process, please do not hesitate to reach out to This email address is being protected from spambots. You need JavaScript enabled to view it..

Submit Marketing Approval Form

Marketing Approval Process Flowcharts

Whether you're submitting a marketing approval form for advertising or hiring a freelance designer, take a bird's eye view to see all steps in the process so you'll know what to expect.

Download Marketing Approval Processes Flowchart (PDF)

Feedback/Need Help?

Can't find what you need? Do you have suggestions for items to add to our brand and communications toolkit? Email marketing@uab.edu, and we'll connect you with the right Marketing & Communications team member.

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