Per the UA System requirement, University Relations must approve all marketing and advertising efforts via the Marketing Approval Form. This includes:

  • media buys — print, TV, radio, billboard, and digital/social, including AdWords;
  • working with a freelance creative — graphic design, video production, still photography, media plans and placements, social and/or digital marketing, email marketing, social media consulting, web development, marketing plans, and copywriting;
  • working with an outside agency;
  • event sponsorship;
  • ordering apparel, merchandise, and promotional items.

Once you have submitted your proposal, you will receive notification from our office within one business day. If there are any issues, we will follow up with you to address them. Per UAB Administration and Finance, any type of marketing or advertising requires a contract to be routed with UAB Contracts prior to any work being completed.

All freelancers must complete a Fee for Service (FFS) agreement for each project they work on. The FFS agreement should be uploaded when completing the Marketing Approval Form.

If you have any questions about this process, please do not hesitate to reach out to This email address is being protected from spambots. You need JavaScript enabled to view it..

Marketing Approval Form