Woman with long brown hair and glasses teaching at a whiteboard.

The UAB Center for Sales Leadership (CSL) in the Collat School of Business fosters the study of professional selling and provides unique opportunities for students to receive educational training in advanced selling practices. We also work with the business community through outreach and research programs to provide tailored training to advance sales performance. Training takes place in our state-of-the-art classrooms with role-playing technology and at convenient off-campus locations requested by partnering companies.


Our highly selective Professional Sales Certificate program draws an exceptionally motivated and diverse student base from a variety of majors. Students receive leading edge instruction as well as practical experience. All students complete a portfolio of introductory and advanced selling courses. Most students also complete a sales internship.


The CSL works closely with Collat Professional Education to coordinate workshops and seminars for existing sales forces within partnering companies, and we tailor sales certificate programs in advanced sales techniques to meet their specific needs. We educate sales professionals from all backgrounds on the very best practices, providing the sales training needed to improve their sales processes and, ultimately, their bottom line. Our outreach is an investment both in our business community and in the future of the sales profession.


We help companies address their most challenging sales problems by employing various methods to identify and research factors that may undermine sales force effectiveness, and identify solutions based on best practices. Our research has focused on a variety of issues, from the culture of the sales organization to predicting sales in potential new markets. We work with companies to utilize existing databases or to create new measurement tools as needed.

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Collat School of Business