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More than likes. Boost your social media skills.

Emerging new social media platforms and technology, along with the ever-growing popularity of social media use across all demographics, have increased the demand for professionals to better understand how to use social media technologies.

With UAB's four-course graduate certificate in social media, you can learn how to create a data-driven approach to communicate with key stakeholders and benefit organizational goals. Our program emphasizes new and emerging technologies for those currently working in the information systems and marketing fields, as well as for those from other fields needing to build their social media skills.

The Social Media Certificate can be applied towards UAB's MS in Interdisciplinary Graduate Studies opens a new website, which allows you to customize your degree to fit your needs by combining two areas of study from several approved graduate certificate programs.


Courses and Program Requirements

  • MBA 614: Social Media and Virtual Communities in Business
  • MBA 616: Web Analytics
  • MBA 617: Data Science for Business
  • One social media course from any graduate program at UAB, approved by advisor

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Collat School of Business