Marketing Degree

A Bachelor of Science (B.S.) in Marketing degree can give you the skills and knowledge necessary to be able to work in nearly any industry that exist today, particularly because marketing is such an important part of any business plan and involves understanding the importance of consumer relations, communication, and the various stakeholders involved. Marketing requires excellent analytical and communication skills.

A marketing degree can lead to a steady career path in sales or marketing management, public relations, fundraising, advertising, or promotions. Marketing graduates are hired by ad agencies and marketing firms of all sizes, as well as by business in virtually every industry sector.

Marketing Concentrations:

  • Digital Marketing
  • Marketing Analytics
  • Marketing Management
  • Retail Marketing Management

Why Major in Marketing?

Program Requirements

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Minor in Marketing


Marketing Major from Student Perspective

Nicole Slaski had never heard of UAB when she auditioned before several universities in Chicago for musical theatre, but found her fit and fell in love with Birmingham as a marketing major with the UAB Collat School of Business.

Click for video transcript - UAB Marketing Major

Hi, my name's Nicole Slaski. I'm a marketing major concentrating in digital marketing. My first major was actually musical theater. So I had auditioned in Chicago for a bunch of different schools. Had never really heard of UAB, and then ended up here. But ended up just having a change of heart, and wanted to switch majors.

And so I switched to marketing and loved it. The classes at least that really cemented what I wanna do were social media marketing, digital marketing, integrative marketing communications, the ones that fall all in that digital marketing track. They're so interesting to me and I think it's such an interesting new field.

Definitely just made me wanna pursue that as a career. I've had so many great professors and advisers. They were all just so great in helping me figure out what I liked and just telling me about their experiences. And so I would just say, come tour the school, come talk with some professors if you can, talk with some students.

And just get a feel to see if it's the right fit. I definitely found my fit here.

I'm in Kappa Delta, so that's a sorority on campus. I don't know, I hadn't been as involved on campus before that and it definitely really pushed me to really explore new opportunities and talk to more people.

And it's helped me so much in the last two years of my college career. Junior and senior year have really, I feel like I've grown so much and I'm really prepared now to go off into the real world.

I do a lot of freelance photography and so I've worked with some local companies doing head shots and product photos.

And I was the social media coordinator at Steel City Pops, so that was my internship course that I did for UAB. I took photos for them and scheduled all their posts out and things like that. So that was really fun. I was able to kind of explore that creative marketing side.

It was a great stepping-stone that was kind of my first marketing job experience. And so that was really the stepping stone into all these other endeavors that I've been able to do. I have grown to absolutely love Birmingham, that's why I have never switched schools or anything after switching majors.

I love downtown, it's so up and coming. There's so many jobs available. There's just so much to do. And I definitely want to stick around and work here for a while.

So my ultimate goal would be to have a career where I'm able to travel or at least work and live abroad somewhere. I just know for sure that I wanna keep traveling and living in different places, and experiencing different cultures.

Additional Opportunities for Collat Business Students

• Business Honors Program    • Business Minors    • Business Student Organizations    • Certificates    • Education Abroad    • UAB Green and Gold Fund    • Internships

Why UAB for your business education?

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WELCOME! Want to see first-hand what it's like to study business at UAB? Click the following button to schedule a Collat School of Business Special Interest Meeting and/or Campus Tour.

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If you are a current student and wish to change your major, be sure to speak with your current advisor(s). Find your advisor(s) listed on your student profile page when you log in to BlazerNET.

Then you can change your major on BlazerNET. Find more information here.