A marketing degree can give you the skills and knowledge necessary to be able to work in nearly any industry that exist today, particularly because marketing is such an important part of any business plan and involves understanding the importance of consumer relations, communication, and the various stakeholders involved. Marketing requires excellent analytical and communication skills.

A marketing degree can lead to a steady career path in sales or marketing management, public relations, fundraising, advertising, or promotions. Marketing graduates are hired by ad agencies and marketing firms of all sizes, as well as by business in virtually every industry sector.

Marketing Concentrations:

  • Marketing Management
  • Retail Marketing Management
  • Digital Marketing

Why Major in Marketing?

Program Requirements

Minor in Marketing

100% Online Program


Optimized Vitual Degree Fair module
Why UAB for your business education?

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