We recently announced the launch of a new name and brand identity, which includes a new logo, updated website branding, and various other brand updates. As the newly-named UAB Marnix E. Heersink School of Medicine, we know our faculty and staff want to celebrate in our new identity, so we have provided the items and tools below to help you brand your marketing and communications appropriately.

Have a question or need help?

If you have questions about the new branding or have a special branding scenario that you need help with and isn't covered below, please submit them to this form. A member of the communications team will typically be in touch within 2-3 business days unless you specify an urgent deadline.

Logos

heersink school of medicine without r standardThere is a standardized UAB Heersink School of Medicine logo available in two formats–standard (left-aligned) and centered. Departments, divisions, sections, programs, and other units do not have unique logos and must use the Heersink School of Medicine logo. These units may use other solutions to identify their name on materials in text.

Learn more about UAB logo types and guidelines.

Download logos

Copy Guidelines & Pronunciation

Copy Guidelines

First formal mention (press releases; formal documents, certificates, invitations): 
University of Alabama at Birmingham Marnix E. Heersink School of Medicine

First informal mention (headlines, titles when formal mention has already been made): 
UAB Heersink School of Medicine

Second and all subsequent mentions: 
Heersink School of Medicine

Pronunciation

Heersink is pronounced "hear-sink."

Acronyms

Use of acronyms and abbreviations (UAB HSOM, HSOM, Heersink SOM) are not permitted in any formal, informal, external, or internal communications.

Digital Letterhead

Two digital letterhead options are available–a standard template and a department/unit template. These templates are intended for email and other digital applications only. 

standard letterheaddepartment unit letterhead

If you have issues accessing the Box files above, contact your department or unit communicator for access to the files, or submit a request here and a member of the team will send you the files.

Email Signature

The email signature is a vital tool in presenting UAB as a unified brand, and consistency supports our message in internal and external email communications. Logos should not be added to email signatures.

Name | Title
Department or Unit Name | Heersink School of Medicine
UAB | The University of Alabama at Birmingham
BLDG Abbreviation Suite # | Mailing or Physical Address | Birmingham, AL ZIP
P: 205.555.5555 | yourblazerid@uab.edu
Pronouns: she, her, hers, he, him, his, they, them, theirs

uab.edu/medicine
Download template

Instructions to download and install

PowerPoint Template

We will continue using the standard UAB PowerPoint template on the Brand and Communication Toolkit, which has a placeholder for the school name in the footer. In that placeholder, add "Heersink School of Medicine" as the school name. Once you have downloaded your preferred size and format, navigate to Insert > Header & Footer and apply the school name to all slides at the same time.

Download template

Zoom Backgrounds

zoom background web 1zoom background web 2

How to Add a Virtual Background in Zoom
Within your Zoom account, click “Settings,” then “Virtual Background.” From here, click the plus sign button to “Add Image.” Simply select the images you’ve downloaded to add to your virtual backgrounds in Zoom.

More UAB virtual background downloads

Stationery and Business Cards

Updated stationery and business cards can now be ordered from UAB Printing Services. It is not necessary to discard existing branded stationery and business cards–simply reorder with the new branding when you need to restock.

Order stationery and business cards