Programs
Who can benefit?
- Professionals interested in entering the field of digital marketing or expanding beyond their current role in traditional marketing.
- Students looking to enhance their resumes with a certificate and hands on experience in digital marketing.
- Individuals preparing for careers in marketing such as marketing specialist, marketing manager, advertising and promotions manager, or marketing research analyst.
Want to build a digital marketing career? You need tools.
The Marketing in the Digital Era Certificate provides a comprehensive view of digital communication tools and their role in the larger sphere of Integrated Marketing Communications (IMC). IMC uses both traditional communication tools (e.g. media advertising, public relations, direct marketing, etc.) along with emerging digital communication tools to create a rich and seamless consumer experience across various media channels.
The certificate program can be completed online, in-person or a combination of both. It requires you to apply what you learn while working with a local organization to develop or manage digital marketing strategies using current best practices.
If you decide to further your education, you can apply the certificate towards UAB’s MS in Interdisciplinary Graduate Studies opens a new website, which allows you to customize your degree to fit your needs by combining two areas of study from several approved graduate certificate programs.
The five-course Marketing in the Digital Era Certificate requires a practicum course that involves working with local organizations to develop or manage digital marketing strategies.
- MBA 655: Digital Marketing Strategy
- MBA 656: Integrated Marketing Communications Practicum
- MBA 657: Digital Marketing Topics
- MBA 653: Marketing Analysis and Decision Making OR MBA 650: Marketing Management: Strategies and Implementations
- Any graduate-level marketing elective approved by the Program Director
- Individuals interested in preparing for a career in real estate and obtaining an Alabama Real Estate Salesperson License.
- Students wanting to enhance their resumes with industry-specific credentials for a potential real estate career.
Building equity in your future.
Grow your career with UAB’s Real Estate Certificate, which covers fundamental principles of both commercial and residential real estate with a focus on investing and finance. It is designed to provide industry-specific credentials to individuals interested in entering the real estate profession through residential or commercial property sales, property management, land development, mortgage banking, property appraisal, or brokerage.
An internship is required and includes possibilities of working with real estate brokers, real estate developers, appraisers, or one of our in-house programs through the Regions Institute for Financial Education opens a new website, such as the HomeFirst home-buyer counseling program or the Property Advocacy program.
Upon successful completion of two of the five required courses, students can be certified to sit for the Alabama Real Estate Salesperson License Examination.
The Real Estate Certificate can be completed on-campus, online, or a combination of both and requires completion of the following five courses (three credit hours each) with a grade of C or better in each course, including a required internship:
- FN 370: Principles of Real Estate
- FN 460: Finance Internship
- FN 470: Real Estate Finance
- FN 475: Real Estate Investment Analysis
- MK 330: Professional Selling
- Students and professionals looking to fill or advance in leadership roles across a wide range of public and private organizations.
- Individuals looking to improve their understanding of relevant leadership theories and practices to create positive change in themselves, the community, and their organization.
Lead and inspire others for positive change.
The Certificate in Organizational Leadership is designed to develop students’ leadership potential to ethically lead and influence others to achieve positive outcomes. The undergraduate certificate program emphasizes the importance of developing interpersonal relationship skills and abilities that improve communication and collaboration, leading to better results.
Leadership is a broad topic that includes many competencies. The certificate curriculum includes two required leadership theory courses and allows students to choose three leadership elective courses that align with their respective career goals.
The five-course Organizational Leadership Certificate requires two core leadership theory courses and three leadership elective courses.
Required courses (2)
- MG 425: Managing through Leadership
- MG 440: Advanced Leadership Theory and Practice
Elective courses (choose 3)
- MG 305: Nonprofit Organizational Management
- MG 306: Managing Innovation
- MG 309: Hogwarts School of Leadership
- MG 405: Nonprofit Strategy and Entrepreneurship
- MG 417: Project Management
- MG 414: Talent Development
- MG 430: Management and Leadership in Sports and Entertainment Organizations
- MG 438: Managerial Communication
- MK 330: Professional Selling
- ENT 425: Entrepreneurial Engagement Seminar
- IB 439: Global Business Communications
Medical Equipment and Supplies Distribution
The Charles and Patsy Collat Industrial Distribution Program at UAB offers a concentration in Medical Equipment and Supplies Distribution. It prepares graduates for careers with manufacturers and distributors of medical and health care products, both equipment and supplies. The comprehensive industrial distribution curriculum is complimented by health industry classes such as biology, chemistry, medical terminology, anatomy, and some healthcare administration classes.
This first-of-its-kind concentration is supported by the UAB Heersink School of Medicine opens a new website, School of Public Health opens a new website, and School of Health Professions opens a new website. It provides unique learning opportunities that place students in real healthcare settings to experience first-hand how medical supply and distribution play a critical role in successful patient outcomes.
Thanks to Birmingham's vast medical community featuring some of the nation's largest medicine and health care providers, opportunities abound for year-round internships and job placement for students and research and consulting for faculty.
"Shadowing Dr. Hadley and going through the Medical Equipment and Supplies concentration exposes you to a completely different side of healthcare that most people do not know about."
Bernard Lisy Industrial Distribution major
UAB’s Master of Accounting program curriculum is designed to allow students with a wide variety of career goals and educational backgrounds to tailor their MAc degree to meet their needs. Students may choose to focus on courses that prepare them to sit for the Certified Public Accountant (CPA) exam, or they can focus on a blend of advanced accounting and business courses that prepare them for corporate, not-for-profit or governmental accounting and auditing positions. Our MAc program allows you to tailor your degree regardless of whether your undergraduate degree is in accounting or something else. All MAc students take the same three required MAc courses – advanced corporate financial reporting, accounting research, and advanced auditing and attestation services – and customize their degree from there.
CPA Preparation
A student following this focus of study is interested in becoming a CPA and wants to pursue a career in public accounting or a higher-level accounting or auditing position in a corporate, not-for-profit, or governmental organization. CPA preparation is formally incorporated in the program. Graduate from UAB, pass all four sections of the CPA exam, and be eligible to become a Certified Public Accountant.
MAc + Business Focus
This student typically pursues an accounting or auditing position in a corporate, not-for-profit, or governmental organization with plans to advance in accounting or move to a different role in the organization. The curriculum blends advanced accounting courses with study in information systems, finance, or another area of business.
Students can earn one of the following graduate certificates in addition to a Master of Accounting degree:
- Business Analytics with Information Technology
- Business in the Health Sector
- Business Leadership & Professional Growth
- Cybersecurity Management
- Marketing in the Digital Era
- Financial Analytics for Decision Making
- Foundations of Business Administration
- Information Technology Operations & Strategy
- Technology Commercialization & Entrepreneurship
Students are still able to pursue a CPA license later if they choose.
Foundational Accounting
This focus is required for students who have an undergraduate degree in something other than accounting but want to enter the accounting field. Primarily for those switching careers, the curriculum includes courses that help non-accounting majors get up to speed in their accounting knowledge. Students without an accounting undergraduate degree who would like to take MAc courses beyond foundational accounting knowledge and participate in our MAc CPA mentoring, should complete the Undergraduate Accounting Certificate before beginning the MAc.
How to Match a Focus to Your Career Goals
Planning to obtain CPA Licensure
Not immediately planning to obtain CPA Licensure
UAB Accounting Programs
Accounting & Finance
The accounting and finance coursework guides learners to organize and interpret the financial health of a business. From budgeting, the time value of money, risk, and ROI, learners gain the ability to read financial data and turn those insights into impactful decisions that move the business forward.
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Accounting and Finance for EntrepreneursThe 100% online, self-paced course provides an introduction to key topics in accounting and finance for those involved in new ventures. It reviews financial accounting basics, including GAAP Principles and financial statements, and also covers key issues in finance, broadly defined as any financial or monetary activity that involves a company.Price:$129Access Time:90 daysLearner Satisfaction:97%Estimated Length:5 hoursCredits:0.5 IACET CEUs / 5 HRCI Credits / 5 SHRM PDCs
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Finance Essentials CertificateThe 100% online, self-paced certificate program introduces non-financial managers to the essentials of finance. The course will help you become conversant in critical financial terminology, and you’ll learn how to calculate key financial management indicators. You will learn how to assess your organization’s financial health by reviewing balance sheets, income statements, and statements of cash flow, and you will discover how finance and accounting tools can be used to support informed decision making within organizations.Price:$419Access Time:365 daysLearner Satisfaction:97%Estimated Length:19 hoursCredits:1.9 IACET CEUs / 19 PMI PDUs / 19 HRCI Credits / 19 SHRM PDCsDiscount:UAB employee/student, veteran, or company with 3 or more students in the same class receive a 20% discount with code BlazerStudent.
Product & Technology
As more businesses develop digital products and adopt technology platforms, professionals with skills in product management, cybersecurity, and data analytics are in high demand. Our Product and Technology courses provide hands-on training to help you manage digital products, optimize technology tools, and drive efficiency and innovation in any business environment.
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AI for Data Analysis CourseDelivered 100% online, this 5-week AI for Data Analysis Course is designed for business professionals and decision-makers who need to turn data into influence with a repeatable AI workflow - no analyst required. This course is the next step for you to build true confidence in AI for data analysis and move past traditional, highly technical AI business analytics to make smarter strategic choices.Price:$1,950Estimated Length:5 weeks
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Business Analytics Certificate CourseThis fully online course provides hands-on training in data analysis, visualization, and storytelling to help you turn complex information into actionable business insights. You’ll gain proficiency in tools like SQL, Tableau, Microsoft Excel, and ChatGPT while learning to prepare, interpret, and present data for real-world decision-making. The program also prepares you for the Tableau Desktop Specialist certification exam, giving you a competitive edge in analytics roles across industries.Price:$2950 (Discounts Available)Estimated Length:10 weeks
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Certificate in Computer Skills for the OfficeThis 100% online, self-paced computer skills certificate course includes training on Microsoft Applications such as Excel, Microsoft Word, and PowerPoint. Video tutorials guide the course while built-in knowledge checks, interactive exercises, and interactive games reinforce learning. Successful completion of all courses in the program will earn participants a certificate that they can download and print.Price:$319Access Time:540 daysEstimated Length:18 hoursCredits:PMI PDUs: 6 / Power Skills PDUs: 1.75 / Ways of Working PDUs: 4.25 / IACET CEUs: 1.8 (Contact Hours: 18 hours / ATD CI Credits: 18 / SHRM PDCs: 18
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CISSP Exam Prep CourseThe 100% online, self-paced CISSP® Exam Prep Course prepares test-takers for the Certified Information Systems Security Professional exam, as administered by the International Information System Security Certification Consortium (ISC)2. Guaranteed exam passing.Price:$549Access Time:180 daysEstimated Length:40 hoursCredits:4 IACET CEUs / 40 PMI PDUs
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Cybersecurity for Healthcare ProfessionalsIn this 100% online, self-paced course, managers are introduced to essential information security principles and concepts. These concepts are critically important in the healthcare sector as a data breach can have far-reaching consequences for individuals and organizations. Beyond financial losses and the embarrassment of having personal information exposed online, a security breach in healthcare can result in a patient becoming seriously injured or killed. This course is designed to help managers navigate crucial cybersecurity concepts as applied to HITECH and HIPAA-covered entities. Learners will explore the reasons why breaches occur, the motivation of attackers, and how to protect Personal Health Information (PHI) while it is in use, in storage, and in transit across a network.Price:$119Access Time:90 daysLearner Satisfaction:100%Estimated Length:5 hoursCredits:0.5 IACET CEUs
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Certificate in Data AnalyticsThe 100% online, self-paced data analytics certificate course will present the basics of quantitative analysis and its increasing use in today's professional landscape. Learners are exposed to quantitative decision-making tools and techniques, which tie into real-world case studies. Participants will learn how to leverage data analytics to improve organizational performance.Price:$419Access Time:365 daysEstimated Length:30 hoursCredits:3 IACET CEUs / 25 PMI PDUs / 30 HRCI Credits / 30 SHRM PDCs
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Grant Writing Skills SuiteThis two-course bundle offers the introductory through intermediate skills needed for those involved in gaining funding for any nonprofit organization's mission. Strategic grant writing aligns the needs of a nonprofit with funding sources, whether those sources are foundations, government agencies, corporations, or individuals.Price:$269Time:180 DaysAccess Time:180 DaysEstimated Length:10 hoursCredits:1 IACET CEUs/5 SHRM PDCs/5 HRCI Credits/11 CFRE Points
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Introduction to Cybersecurity Concepts and PracticesThis 100% online, self-paced course teaches the fundamental concepts of information security one will encounter in the cybersecurity field. Globally, incidents of data breaches, identity thefts, and cybercrimes are on the rise, along with the explosive growth of online personal data and the expansion of computer networks. This course will set the groundwork with basic vocabulary and then introduces concepts such as access controls, risk management, cyber-attacks, and digital forensics. This course requires a basic understanding of IT concepts and is a foundation to help you learn if further cybersecurity training it right for you.Price:$119Access Time:90 daysLearner Satisfaction:100%Estimated Length:5 hoursCredits:0.5 IACET CEUs / 5 PMI PDUs / 5 HRCI Credits / 5 SHRM PDCs
Leadership
Learn how to transform your natural charisma and enthusiasm into leadership skills. The leadership coursework discusses the theories of leadership and offers real-world practical explanations and definitions. The courses focus on topics such as leading teams, leading through change, and the importance of work-life balance.
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Certificate in LeadershipWhat is leadership and why is it important? How does a leader encourage change without triggering fearful resistance? What are the key elements to leading an effective team? What is the role of charisma in leadership? How can a leader achieve work-life balance? This suite of courses addresses all of these questions and many more, and offer advice on leadership that can help you stand out as a leader among your peers. Video segments introduce successful leaders who discuss such issues as how leaders become leaders, leadership ethics, and the differences between leaders, managers, and administrators.Price:$249Access Time:365 daysEstimated Length:20 hoursCredits:2 IACET CEUs / 20 PMI PDUs / 20 HRCI Credits / 20 SHRM PDCsDiscount:UAB employee/student, veteran, or company with 3 or more students in the same class receive a 20% discount with code BlazerStudent.
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Customer Experience Leadership with AI Certificate ProgramBuild a customer experience strategy that strengthens loyalty, relationships, and organizational performance. In this fully online, self-paced certificate program, participants learn to assess customer experience maturity, map the customer journey, use data to improve decisions, encourage customer-focused innovation, build a customer-first culture, and lead organizational change. Participants finish with a personalized Strategic CX Organizational Plan and professional CX portfolio.Price:$4,995Estimated Length:8 weeks
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Elevate Your Leadership in the Age of AI AcademyStrengthen the leadership skills needed to guide people, teams, and organizations through change. This seven-month leadership development experience helps emerging leaders, new managers, high-potential professionals, and experienced leaders strengthen self-awareness, communication, trust-building, decision-making, and practical leadership skills. Participants learn through a two-day off-site retreat, monthly full-day sessions, assessments, coaching, hands-on activities, and a dynamic cross-industry cohort.Price:$5,500; group rate of $4,500 per person for companies enrolling three or more participantsEstimated Length:7 months, October through April
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Leadership (ACE Credit)The 100% online, self-paced course teaches essential leadership skills to help learners stand out as leaders among their peers. The coursework discusses the theories of leadership and offers real-world practical explanations and definitions. Throughout five segments, learners will explore questions such as: What is leadership, and why is it important? How does a leader encourage change without triggering fearful resistance? What are the key elements to leading an effective team? What is the role of charisma in leadership? How can a leader achieve work-life balance? The self-paced course offers an assortment of interactive exercises, videos, case studies, and self-assessments that engage students and provide opportunities to practice leadership skills.Price:$429Access Time:365 daysLearner Satisfaction:98%Estimated Length:22.5 hoursCredits:2 IACET CEUs / 20 PMI PDUs / 20 HRCI Credits / 20 SHRM PDCsDiscount:UAB employee/student, veteran, or company with 3 or more students in the same class receive a 20% discount with code BlazerStudent.
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Transformative Leadership Certificate ProgramPrepare to lead through AI-driven change by building a leadership architecture that technology cannot replace. Designed for senior leaders and executives, this fully online, self-paced certificate program addresses learning agility, human-centered workforce design, ethical and algorithmic governance, strategic AI decision-making, coaching, stakeholder trust, and leadership of hybrid human-AI teams. Participants complete a Value Realization Blueprint for responsible, measurable transformation.Price:$4,995Estimated Length:8 weeks
Management
Our management courses help you build the skills to develop a management style that fits your personality and goals. From effective negotiation tactics to navigating business ethics, the skills taught in our management courses span all industries and build a foundation for management success.
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Customer Experience Leadership with AI Certificate ProgramBuild a customer experience strategy that strengthens loyalty, relationships, and organizational performance. In this fully online, self-paced certificate program, participants learn to assess customer experience maturity, map the customer journey, use data to improve decisions, encourage customer-focused innovation, build a customer-first culture, and lead organizational change. Participants finish with a personalized Strategic CX Organizational Plan and professional CX portfolio.Price:$4,995Estimated Length:8 weeks
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Certificate in Management SkillsSuccessful managers know the importance of building strong relationships with their team members. This certificate equips both new and experienced managers with the skills and resources necessary to foster strong connections, lead change, and resolve potential conflicts. Whether operating in an in-person office environment or a remote work setting, managers will learn practical ways to better coach and motivate their teams. Through interactive exercises, videos, self-assessments, and case studies, the self-paced courses included in this certificate provide opportunities to practice and apply key management skills.Price:$739Access Time:365 daysEstimated Length:42 hoursCredits:4.2 IACET CEUs / 39 PMI PDUs / 39 HRCI Credits / 39 SHRM PDCs
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Nonprofit Management CertificateThe 100% online, self-paced certificate program introduces learners to key current management issues for nonprofit organizations.Price:$739Access Time:365 daysEstimated Length:44 hoursCredits:4.4 IACET CEUs / 35 HRCI Credits / 44 SHRM PDCs / 23 CFRE Points
Project Management
Discover the UAB Collat Professional Education difference! Our courses feature dynamic instructors and professional project managers who bring real-life experiences into the classroom. Students form a strong cohort, enhancing the learning journey beyond the ordinary. Join us for practical, collaborative, and enriching project management education.
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Advanced Project Management Certificate Course Scholarships AvailableThis course helps experienced project managers build and solidify foundational project management skills at an accelerated pace, with an emphasis on preparing for the PMP®️ certification exam. Participants practice core competencies, including project execution, resource coordination, and schedule planning led by industry-expert project managers. The program also includes a technology workshop that introduces tools commonly used in current project environments, including Artificial Intelligence.Price:$2,895 (discounts available)Discount:Discount: $400 early bird discount if you register at least 30 days before the start date of class. UAB employee/student, veteran, or company with three or more students in the same class receive a $400 discount.
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Foundational Project Management Certificate CourseThis course is designed for professionals who are new to project management or manage projects as part of their role, helping them build a strong foundation in project management principles. Participants develop core competencies, including project planning, stakeholder management, budgeting, risk management, and Agile methodologies, led by industry-expert project managers. The program also provides 23 educational hours required to sit for the CAPM®️ certification exam and includes hands-on experience with industry-standard project management tools.Price:$2,950 (discounts available)Time:10 Weeks
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Lean Six Sigma Green Belt Prep Course and ExamThe 100% online, self-paced exam prep course prepares participants for the MindEdge Lean Six Sigma Green Belt certification exam. Real-world implementation examples are provided by working professionals while learning and comprehension are tested with games, exercises, case studies, and quizzes. Two 50-question practice exams are included to prepare participants for the certification exam.Price:$799Access Time:240 daysEstimated Length:40 hoursDiscount:UAB employee/student, veteran, or company with 3 or more students in the same class receive a 20% discount with code BlazerStudent.
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Six Sigma Yellow Belt Prep Course and ExamThe 100% online, self-paced exam prep course in this bundle prepares learners for the successful completion of the MindEdge Six Sigma Yellow Belt Certification Exam by exposing students to the Six Sigma concepts, strategies, tools, and techniques used in process improvement projects.Price:$499Access Time:240 daysCredits:2 IACET CEUs, 20 PMI PDUsDiscount:UAB employee/student, veteran, or company with 3 or more students in the same class receive a 20% discount with code BlazerStudent.