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Foundations of Digital Marketing and Social Media Marketing

Summer offering: June 19, 26, July 10, and 17

Fall offering: September 11, 18, 25, October 2

9:00am - 4:00pm
Price:  $2,800
$2,000*  UAB employee/student, veteran or company with 3 or more students.


Who should attend?

Marketing Directors and Marketing Managers who were never formally trained in digital marketing strategy, planning, tactics, and analytics.
• Anyone in marketing who is having a hard time keeping up with the constantly changing trends in online marketing.

Full Scholarships (100% paid) may be available for individuals who live in the Birmingham area who are either underemployed or unemployed for one or more of the following classes: Agile Project Management or Digital Marketing. See if you qualify.

Course Outline

Week 1: Marketing in A Digital World and Inbound Marketing
Week 2: Introduction to Search Engine Optimization (organic) and Search Engine Marketing (paid ads)
Week 3: Introduction to Content Marketing and Social Media Marketing (Facebook, Instagram, and LinkedIn)
Week 4: Introduction to Google Analytics and Integrated Marketing Strategies

Why should you attend?

Develop a better understanding of the digital marketing landscape in 2020.
• Understand the importance of creating a strategic, integrated digital marketing plan complete with content calendar, ads, social media posts, and goals.
• Learn how marketers leverage Google Analytics, Google Ads, and social media marketing data to inform strategy development.
• Understand the role of keyword research and competitive research for search engine optimization and campaign creation.
• Gain insights into key tools and resources to remain up-to-date on digital marketing and advertising trends.
• Create a buyer persona, online ads, a social media marketing calendar, and basic goal funnel.
• Generate content marketing ideas and a foundation for an integrated marketing campaign.


Collat Professional Education / Director, Cori Miller Perdue / (205) 934-7604 /