Primary University Font Collection
UAB’s new sans serif brand font is Aktiv Grotesk. Kulturista will remain an alternate slab serif font. Kepler Std is UAB's serif font for more formal applications. Aktiv Grotesk, Kulturista and Kepler Std are all Adobe font families and can be accessed via Adobe Creative Cloud, a UAB enterprise-wide tool.
Regular
Italic
Medium
Medium Italic
Semibold
Semibold Italic
Bold
Bold Italic
XBold
XBold Italic
Black
Black Italic
Note: Because Adobe fonts are not always available for use with Microsoft Platforms, we suggest using Ariel or Aptos when a sans serif font is needed in an application that doesn't support Adobe fonts.
Light
Light Italic
Medium
Medium Italic
Semibold
Semibold Italic
Bold
Bold Italic
Note: Because Adobe fonts are not always available for use with Microsoft Platforms, we suggest using Rockwell when a slab serif font is needed in an application that doesn't support Adobe fonts.
Light
Light Italic
Regular
Regular Italic
Medium
Medium Italic
Semibold
Semibold Italic
Bold
Bold Italic
Black
Black Italic
Note: Because Adobe fonts are not always available for use with Microsoft Platforms, we suggest using Times Roman when a serif font is needed in an application that doesn't support Adobe fonts.